Marketing

Marketing
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Marketing
Marketing
Resume examples

82Marketing resume examples found

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Digital marketing

Digital marketing specialist

Senior

Maintained client brands by developing and implementing marketing campaigns, performing market research advertising trends, strategizing with the marketing team and clients, and creating and implementing plans to help clients increase brand awareness and market growth.

  • Synthesized business goals and initiatives into achievable and measurable digital metrics to create and implement campaign strategies across numerous channels.
  • Converted competitive business by identifying needs not met by competitors, resulting in increased sales of over $100k within six months.
  • Developed and executed online customer acquisition strategies and ad campaigns for our client's products and services.
  • Monitored and consistently tested and optimized campaign initiatives to align with performance goals and KPIs.
  • Troubleshot account issues and presented recommendations to the management, IT, and marketing teams.

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SEO

Senior

Liaised with web developers and marketing professionals to design new and profitable campaigns, ensuring adherence to budget and estimated costs. Mentored junior staff in SEM terminology and SEO to cater to innovative digital programs for individual businesses and corporations.

  • Increased web daily visitors from 15,000 to 180,000 within one year by actively managing the client’s social media campaigns and achieving 1st-page rankings across all major search engines.
  • Optimized URLs, webpage titles, sitemaps, and blog articles. Reviewed analytics reports to measure the success of the new SEO solutions and revise site glitches.
  • Performed site audits, reported page delays, and collaborated with the IT department to clear cache and troubleshoot broken websites.
  • Increased CTR for 15 transactional keywords from 8% to 13%.
  • Presented the executive team with updates on SEO progress, press releases, and latest website metrics, inviting each member to propose new solutions to optimize the platform and enhance the brand’s image online.

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Marketing manager

Digital marketing manager

Senior

Crafted and implemented consumer-facing and innovative digital campaigns and activations ideas in conjunction with the company’s brand awareness and sales goals/initiatives. Ensured all campaign touch points were communicated clearly and concisely. Developed, tested, and scaled new digital initiatives.

  • Created the overall digital strategies, task and duties timeline, implementation for each part, and report generation to measure success.
  • Analyzed measurement studies and attribution to identify strategic opportunities for market growth and the development of new ideas.
  • Conceptualized and led the company’s campaign strategies for fundraising, e-Commerce, and donation programs.
  • Developed and executed lower funnel strategies that drove sales and maximized ROI, audited existing accounts, and reported on necessary restructures.
  • Grew marketing qualified lead traffic to reach a high propensity to successfully achieve 15% new business year after year.

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Marketing manager

Senior

Developed growth strategies to increase company revenue and increase online user engagement. Restructured multiple digital marketing campaigns to improve brand awareness and generated new leads. Ensured a productive workplace while maintaining solid relationships with the company’s stakeholders.

  • Achieved sales objectives totaling $55 million annually by developing a new marketing program and reinforcing the partnership with external clients.
  • Assisted the technology team with identifying key opportunities for optimization and customer conversion. Oversaw multiple marketing databases and monitored content performance.
  • Increased lead generation by 125% by managing social media content across different channels, including web design, branding, and online campaigns.
  • Built a culture of robust data collection to improve campaign performance from start to end.
  • Created a new onboarding program to increase employee satisfaction and maintained active communication with internal teams to approve marketing layouts, designs, and texts.

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Marketing specialist

Marketing associate

Senior

Developed and implemented marketing techniques to optimize ad campaigns to ensure the company’s clients maximized profits in their respective industries. Oversaw and coordinated the marketing team in the design, implementation, and execution of assigned field marketing campaigns.

  • Promoted lead generation by working with sales team managers and marketing team managers to generate upsell opportunities.
  • Worked with brand ambassadors to ensure campaigns ran efficiently and clients were kept at the forefront of their respective industries.
  • Created upsell opportunities by collaborating with marketing account managers and research analysts.
  • Kept up-to-date on competitive and industry trends and constantly reported research findings to the marketing sales team.
  • Documented and tracked customer intelligence and leads and shared growth opportunities with the sales team.

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Marketing strategist

Senior

Acquired in-depth knowledge of key issues, competitive landscape, marketing trends, and implications across multiple industries to create and execute digital media buying plans to increase our e-commerce sales, increase our brand awareness, and expand our market share.

  • Defined marketing strategies across the company, including awareness campaigns, creative ideas, and image-building.
  • Demonstrated a willingness to review data, project progress, final work, and effectiveness with meticulous attention to detail.
  • Classified and understood client profiles to create innovative and effective marketing strategies that successfully reached targeted customer types.
  • Maintained relationships with clients and key stakeholders to ensure satisfaction with the campaign progress and made adjustments when necessary.
  • Developed marketing strategies for product launches, events, and other initiatives that aligned with the marketing goals and initiatives of our clients.

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Communication

Communication specialist

Senior

Supervised written and visual content development for presentations, speeches, briefs and brochures to ensure utter collaboration with marketing & advertising teams to understand business challenges and proposed creative solutions.

  • Monitored schedules to meet project deadlines complying with quality standards.
  • Analyzed performance of teams and suggested new ways for improvement.
  • Generated unique content for mass media advertisement.
  • Evaluated competitor marketing strategies and performed market research.
  • Reared reports on the company’s market value.
  • Established good relations with agencies, clients, and all stakeholders.
  • Communicated on behalf of the executive communication director.
  • Created interactive culture for team members and clients to discuss their concerns.

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Communication manager

Senior

Managed and led all internal and external relationships of the company, as well as supervised all marketing initiatives and strategies to ensure sustainable business development.

  • Tracked activities from progression to finalization for timely completion.
  • Maintained effective communication with all stakeholders .
  • Oversaw the implementation of plans and campaigns.
  • Led design teams to develop marketing materials, including briefs, presentations, brochures etc.
  • Organized interactive sessions and activities to improve inclusion and engagement among teams.
  • Build effective relations with customers to ensure customer retention and satisfaction.
  • Attended seminars and events to gain exposure and sales leads.
  • Implemented customized marketing campaigns for critical business challenges.

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Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

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Brand ambassador

Senior

Led brand ambassador training programs to enhance outreach strategies and improve customer interactions. Reviewed customer retention metrics and proposed new solutions for company expansion. Built and maintained long-term relationships with retail management, store associates, and client teams.

  • Increased CRM metrics by 15% and strengthened revenue streams through high sales records.
  • Boosted customer satisfaction by 25% by closely collaborating with sales and customer service teams to collect feedback data and improve the buying experience.
  • Assisted social media marketers in launching new products in an experiential marketing context.
  • Conducted training sessions on customer engagement practices and coached junior ambassadors on how to sell product presence in designated stores.
  • Analyzed past CRM strategies and provided suggestions for improvement to increase monthly sales and marketing outreach.

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Advertising

Media buyer

Senior

Optimized project lifecycle processes, including data management, market research, reporting, billing, and analytics. Utilized Google Ads and Microsoft Ads to analyze and other tools to monitor website traffic and engagement and produced detailed reports explaining trends and keyword rankings.

  • Partnered with an external advertising agency to purchase and co-op television and radio campaigns in national segments in which we did not have a presence.
  • Tested, monitored, and implemented search tactics for paid searches to optimize campaigns, analyze data, and extrapolate data.
  • Extracted ad campaign data and generate summarized reports regarding performance and provide future actionable insights.
  • Worked cross-functionally with multiple teams to develop campaign strategies and evaluate performance effectiveness.
  • Suggested new or improved technologies and trends regarding digital marketing best practices to enhance marketing strategies.

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Media planner

Senior

Developed or recommended specific media ad campaign strategies to increase the client’s brand recognition, attract and retain customers, and maintain and increase customer satisfaction and experience. Hired and trained assistant media planners and ensured deadlines were clear and feasible.

  • Created, implemented, and monitored media plans and campaigns across the assigned client portfolio of 12+ high-end accounts averaging $150k annually.
  • Met with clients regularly to identify target audiences, analyze their characteristics, and their media behaviors and habits.
  • Developed and implemented national and local media campaigns for some of the biggest brands in sports technology.
  • Prepared RFPs for media publishers, served on the analytical team to determine the best media selections, and negotiated rates with applicants.
  • Worked closely with internal teams to develop target audiences and objectives, and developed detailed media flowcharts.

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Market research

Market research analyst

Senior

Hired to measure the effectiveness of existing marketing programs and strategies, and provide recommendations for improvements to address the needs of target audiences. Devised and evaluated methods for collecting data, including client questionnaires, surveys, and opinion polls.

  • Produced and reported on business unit metrics relevant to website traffic, conversion rates, and revenue growth.
  • Formulated an optimized marketing method that could be easily tested, measured, and reported on for key stakeholders.
  • Researched and qualified potential client leads for the company’s dedicated contract services sales force division.
  • Managed the day-to-day traffic acquisition activities across numerous marketing channels and adjusted campaigns accordingly.
  • Analyzed customer satisfaction rates related to our client's products and services and provided suggestions for improvements.

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Marketing analyst

Senior

Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Communication manager Communication specialist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketer

Objectives and summaries

Summary examples

Digital marketing

Creative Marketing student with broad knowledge of social media platforms, graphics, and analytical tools. Skilled with Excel’s standardized reporting templates, data analysis, and researching consumer psychology. Able to multitask under pressure and accomplish complex tasks within short time frames. Desirous of applying my analytical skills to understand more about consumers’ behavior and introduce new ways to interact with customers via social media and visual content.

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Marketing manager

A highly capable marketing manager with 5+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers’ demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Communication

Innovative and efficient communication manager having expertise in strategy development and maintaining cross-function communications through proper planning, implementation, and monitoring of effective marketing strategies. Proven success to ensure superb customer satisfaction by delivering cost-effective solutions in a matrix-based environment. Possesses excellent organizational, interpersonal written skills to maintain effective communication within the organization.

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Branding

Enthusiastic brand ambassador with 3+ years of experience in marketing and with a solid background in retail sales. Endowed with an outgoing personality and comfortable with striking conversations with strangers and building communication channels. Able to handle individual projects as well as team assignments. Keen on utilizing my interpersonal and practical skills to bring growth to the company, boost brand awareness, and build long-lasting relationships with staff members and management.  

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Dedicated market research analyst with 3 years of professional experience exhibiting resourcefulness and sound judgment when analyzing data. Demonstrates independent critical thinking skills to take complicated pieces of information, solve problems, and present findings in an easy-to-understand manner. Especially skilled at building rapport with management team, marketing team, and valued clients. Proven business acumen and history of inspiring team members.

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Objective examples

Digital marketing

Innovative social media marketer with a passion for driving brand awareness and product performance through the use of product value proposition and competitive analysis. Possessing strong communication skills and competence with social media campaigns to enhance brand presence. Looking to be part of a team that utilizes creativity and a sense of initiative to drive sales growth and bring success to the overall brand.

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Marketing manager

Goal-oriented manager with extensive knowledge about increasing brand awareness and implementing effective online marketing strategies to drive product performance.  Experienced in.  Seeking to utilize my experience to mentor a strong team of sales and marketing specialists and help them advance their professional careers.

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Marketing specialist

Forward-thinking and creative individual seeking a challenging position to apply a combination of education and internship experience in the field of education. Qualified by demonstrated analytical, communication, creativity, and project management skills to assist in the development of marketing campaigns.

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Communication

A dedicated and ambitious communication manager having expertise in customer satisfaction, cross-function communication and data analysis is seeking an opportunity to utilize excellent communication and interpersonal skills for crafting interactive solutions for critical business challenges.

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Branding

Enthusiastic brand ambassador with experience in brand promotion and superior customer service. Recognized for engaging with clients with friendliness and professionalism while helping the company achieve yearly sales quotas. Looking to utilize my expertise in retail sales to improve brand awareness for both the company and the services offered while reinforcing my interpersonal skills.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Recognized and respected visionary in the field of marketing seeking a role as a research analyst with a national firm. Brings a highly detail-oriented with exceptional analytical, communication, and critical-thinking skills to develop effective marketing programs and strategies for clients.

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