Marketing

Marketing
Resume examples

Resume Examples Objectives and summaries
Marketing
Marketing
Resume examples
Resume Examples Objectives and summaries

Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

Useful example? Yes 0
Copy to clipboard 0

Market research

Marketing analyst

Senior

Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.

Useful example? Yes 0
Copy to clipboard 0
All job titles Advertiser Brand ambassador Brand manager Brand strategist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing professional Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketing

Objectives and summaries

Summary examples

Marketing manager

Profit-driven and consumer-centric Product Marketing professional offering 8+ years of experience to drive business growth through customer satisfaction and retention. Proven track record of developing and positioning Health care products in extremely competitive environments. Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.

Copy to clipboard 0

Digital marketing

Fiercely driven Digital Marketing Manager with 10+ years of progressive experience in delivering high ROI campaigns through Amazon PPC and Google Ads. Leads innovative marketing, advertising, branding, promotional, digital projects from conception to completion. Proven history in profitable revenue growth from the ground up through clearly defined strategies and thoughtful management of P&L and investment budgeting.

Copy to clipboard 0

Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

Copy to clipboard 0

Branding

High energy, enthusiastic Brand Manager offering almost 10 years of experience in executing product innovation, brand development, multi-channel marketing, and retail/E-commerce strategies for consumer products. Uniquely agile and multitalented brand marketer adept at puzzling out integrated strategies for each target market. Performance-based marketing tactician known for introducing best practices proven to optimize campaign ROI. Creative, big picture thinker with international experience, focused on building best-in-class strategies.

Copy to clipboard 0

Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

Copy to clipboard 0

Market research

Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.

Copy to clipboard 0

Objective examples

Marketing manager

Experienced marketing coordinator looking to join a major brand’s marketing firm where first-hand knowledge of trends and best practices is necessary. Demonstrated ability to increase sales by 50% by utilizing special events and promotions.

Copy to clipboard 0

Digital marketing

Proficient project manager seeking to help modernize new businesses with digital technology and strategy. Increased team production by 200% by implementing new business process improvements.

Copy to clipboard 0

Marketing specialist

Adaptable marketing professional seeking to join an advertising firm that needs an exceptional strategic planner and public speaker. Able to maintain client relationships and increase customer retention by 50% compared to peers.

Copy to clipboard 0

Branding

Versatile brand manager seeking to partner with a direct-to-consumer retail company, applying knowledge of brand strategy and customer behavior to increase customer habit forming and spending. Increased customer retention by 50% and brand-name recognition by 20%.

Copy to clipboard 0

Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

Copy to clipboard 0

Market research

Adept marketing analyst seeking to join strategic advertising position, using transferrable skills in data analysis and visualization to help generate new ideas. Insights and demonstrated trend recognition translated to a 50% increase in website traffic.

Copy to clipboard 0