Branding
Resume examples

 Grew the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time while answering all consumer's questions. Created a strong network, established, and maintained relationships with key local individuals, crafted content, and drove the brand engagement on Social Media.

• Promoted the company as well as the street team through mobile marketing. Collaborated with sales to open new distribution points for Red Bull within the university campus.
• Worked with Marketing Manager to translate company goals to individual client’s needs
• Increased brand awareness and sales by promoting products through a variety of media channels.
• Participated in Red Bull events and supported events to ensure an unforgettable brand experience for consumers.

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

• Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
• Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
• Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
• Researched competitors and provided detailed analysis on product improvement possibilities.
• Created brand style guides and messaging guidelines.

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

• Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
• Developed 2 new product concepts for future product launches
• Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
• Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
• Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
• Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
• Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
• Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

Supported senior sales staff by providing up-to-date product information and inventory shortage data and informed the purchasing departments about the requirements for future orders. Assisted customers with product inquiries and item selection, ensuring a pleasant shop experience for all guests.

• Promoted the company brand by helping customers select products and compare different items, as well as answering questions during the entire shopping and purchasing experience.
• Built strong customer relationships by assisting with their inquiries and providing feedback.
• Collaborated with the customer service team to outline and implement new marketing strategies.
• Provided clear information about product types, quality and value based on clients’ requirements.
• Collected data on inventory shortage and required materials and submitted all documentation to the purchasing coordinator every week.

Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.  

• Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs.
• Developed and executed qualitative and quantitative techniques on market insights and branding; maximized brand awareness by 28 %.
• Developed multiple communication plans and advertising campaigns tailored to the unique business platform maximizing brand awareness and customer acquisition.
• Developed and executed product roadmap, marketing campaigns, marketing collateral, and product branding materials at each buyer stage; managed the creation of websites, case studies, and presentations.
• Improved social media presence by adding 800 new Twitter followers through content optimization.
• Served as liaison for senior management and marketing, sales, and compliance departments.

Developed and executed strategic assessment and design of the company’s brand while establishing new relationships with local clients and delivering ideas and concepts that set them apart from competitors by placing them in unique positions for better brand awareness and market growth.

• Collaborated with business development and accounts teams to establish an efficient and seamless workflow to deliver desired results to our clients.
• Developed and conducted qualitative research activities to identify deep insights that create the foundation for successful brand strategies.
• Researched our clients’ current marketing strategies, identified target audiences, and defined market share to summarize strengths, weaknesses, and opportunities.
• Followed and predicted trends to create and implement high-impact strategies in ever-changing marketplaces.
• Collaborated with the marketing team and lead strategist to develop “big-picture” campaigns and messages that aligned with client goals and objectives.

Organized local events to improve brand awareness and increased the company’s website visitation by 110%. Joined community partnerships initiatives to establish new product collaborations and engage with social media users by answering product questions and solving sales-related issues.

• Elevated the company’s reputation to a wider customer base through brand promotions, market research, venue selection, and by building solid relationships with vendors and venue owners.
• Promoted 2 new products across the company’s social media platforms, generating hundreds of engagements within the first week and increasing webpage traffic by 12%.
• Increased sales by 38% within the first thirty days by increasing customer engagement, collecting feedback from customers, and applying changes to the sales strategy accordingly.
• Trained 3 junior employees on best selling practices and optimal brand promotion.
• Outlined new marketing strategies to meet buyer targets by developing rapport with more dealers and distributors.

Shaped and advised marketing and brand teams to strengthen the commercial presence of the company’s products and services. Consolidated the department’s tasks and responsibilities to increase productivity and reduce costs. Worked cross-functionally with numerous teams to execute company strategies.

• Revitalized and implemented a comprehensive marketing plan to increase brand awareness and ensure best practices were followed.
• Led multiparty negotiations between management, clients, and local advertisers to maximize brand campaigns and saving an average of 12% per account.
• Established consensus among diverse New York stakeholders, resulting in a 35% increase in brand awareness and 24% in annual revenue.
• Worked cross-functionally with management and the e-commerce team to ensure the company’s goals and initiatives were efficiently executed.
• Utilized consumer insights and other research data to define target audiences and create engaging and informative campaigns.