Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.
Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.
Grew the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time while answering all consumer's questions. Created a strong network, established, and maintained relationships with key local individuals, crafted content, and drove the brand engagement on Social Media.
Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.