Social Media Marketer
Resume examples

Helped with aligning keyword and SEO strategies by researching social media SEO tactics and current trends and delivering summary reports on the findings. Created original content to increase organic and referral traffic to all social media platforms. Memorized SEO best practices and basic keyword metrics.

• Launched 3 social media communities and developed new strategies to increase brand awareness, leading to an engagement growth 35% higher than the average.
• Increased average views by 32% by creating original blogs, YouTube videos, and tailored posts.
• Designed editorial calendars and curated upcoming content, ensuring each blog post was keyword-optimized to increase channel growth before being published.
• Provided timely customer support to inquiries via social media portals and email contact forms.
• Created and monitored e-mail marketing campaigns via MailChimp to engage with inbound leads and prospective customers.

Branded and launched an online business and developed a business plan. Implemented multi-channel sales strategy leveraged marketplaces including Zulily and Amazon. Built coherent brand and marketing strategy through value-driven marketing. Cultivated trusting relationships with prospective customers.

• Created and aligned content for social media, blog, mailing campaigns, and press releases for a brand presentation; executed digital marketing tools including SEM, lead generation/nurturing systems, and social media optimization.
• Facilitated email automation and email campaigns based on an Editorial Calendar.
• Identified target companies via internet research, industry associations, business intelligence tools, and publications.
• Successfully handled website creation and marketing programs by building up social media account across several industries which grew sales by 50%.
• Collaborated with Creative and Sales teams to manage pipeline, develop pricing, draft SOWs, and attend pitches.

Maintained and expanded the company’s social media presence on a variety of platforms, including Twitter, Instagram, TikTok, and Facebook. Drafted ideas for new digital media and marketing strategies within short timeframes and presented results to senior management.

• Increased average weekly Facebook reach by over 200% within 90 days by creating new contests, and promotions, and publishing original content to reflect company goals.
• Improved monthly social media presence by 18% by overseeing the quality of weekly content.
• Measured the ROI of various social media channels and proposed new tactics to optimize client outreach through new products and brand launches.
• Revised monthly social media reports focusing on popular keywords and actionable metrics. Delivered updated platform effectiveness documentation to senior management for review.
• Reinforced relationships between graphic designers, online marketing team, and brand development staff, encouraging a united team aimed at the success of the brand.