Market research analyst
Resume examples

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

• Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
• Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
• Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
• Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
• Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.

• Increased successful client meetings by 2% through cold calling for 50 potential clients per day.
• Surpassed sales by $5M office-wide by generating potential leads through effective market research strategies.
• Improved sales closure by over 25 % compared to peers; recognized by managers and senior executives as a customer-focused leader. Exhibited a high level of in-depth knowledge of products with a keen understanding of competitor products.
• Transferred data to Zoho CRM and served as a Subject Matter Expert (SME) for 50 team members.