Market research analyst
Resume examples

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

• Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
• Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
• Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
• Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
• Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

Hired to measure the effectiveness of existing marketing programs and strategies, and provide recommendations for improvements to address the needs of target audiences. Devised and evaluated methods for collecting data, including client questionnaires, surveys, and opinion polls.

• Produced and reported on business unit metrics relevant to website traffic, conversion rates, and revenue growth.
• Formulated an optimized marketing method that could be easily tested, measured, and reported on for key stakeholders.
• Researched and qualified potential client leads for the company’s dedicated contract services sales force division.
• Managed the day-to-day traffic acquisition activities across numerous marketing channels and adjusted campaigns accordingly.
• Analyzed customer satisfaction rates related to our client's products and services and provided suggestions for improvements.