Marketing director
Resume examples

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

• Generated brand awareness by creating coherent online, offline branding, and product campaigns.
• Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
• Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
• Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
• Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
• Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
• Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
• Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

• Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
• Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
• Attended outreach events to promote brand strategy and connect with potential buyers.
• Coordinated the production of communication tools such as monthly reports and advertising.
• Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

Designed and integrated new marketing communication plans to maintain brand consistency, improve customer relationships and maximize product effectiveness. Developed e-mail campaigns to generate sales while improving SEO strategies.

• Oversaw the creation of promotional and collateral materials for new product campaigns.
• Trained and mentored junior support teams, providing tools for successful sales growth, teaching about brand awareness, and experimenting with both B2B and B2C marketing.
• Integrated new marketing communications plans and analyzed budgets before execution.
• Organized a local conference with over 600 participants focusing on marketing strategies, fund-raising efforts, and digital program development.
• Increased profit margins by 55% through stronger client retention campaigns and better sales strategies based on market demographics for each product.

Worked with product developers to outline unique marketing and advertising solutions to increase revenue and expand customer base. Responsible for strategic planning processes, targeted marketing communications, and product launch initiatives.

• Evaluated existing product distribution channels and proposed new program ideas to keep marketing activities in line with consumer trends.
• Increased revenue stream by $1.8M by improving the company website, curating a direct mail campaign for product launch, and developing promotions to generate leads and drive new clients.
• Partnered with senior-level executives to develop digital and print media to increase consumer awareness, promote the brand and optimize the company’s online presence.
• Led copy-writing and creative design assignments for digital and print assets, including social media, PR campaigns, website, and community engagement.
• Cultivated relationships with several community partners, including advocacy groups, media outlets, and outside businesses, to keep the brand relevant and dynamic in the market.