Marketing coordinator
Resume examples

Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.

• Led company’s inaugural e-mail marketing initiative, resulting in a considerable increase in customer traffic.
• Organized and executed company representation in trade shows, conferences, and seminars.
• Maintained content for the company Web site, print advertisements, and corporate sales collateral.
• Executed direct marketing operations, including monitoring of in-house telemarketers.

Maintained digital databases for multiple clients while consulting with the marketing and social media teams to schedule new promotional campaigns and increase brand awareness. Increased client referral rates, analyzed past SEO performances, and provided senior staff with written reports on results.

• Tracked key metrics and ROI for web, email, and social campaigns, and presented upper management with weekly reports, strategy proposals, and event analysis.
• Drafted monthly newsletters and updated Yoast SEO plugins to make blogposts user-friendly.
• Enhanced web user experience by helping the IT department improve website connectivity.
• Managed marketing purchase orders and audited invoices valued at up to $65K.
• Trained new marketing associates on brand handling, marketing procedures, and customer retention strategies, ensuring their work was in line with the company's policies and end goals.

Researched current data tracking tools and assisted with setting up marketing budgets and allocating resources for future campaigns. Supported the team with online marketing initiatives such as SEO and content marketing. Built solid relationships with both internal staff and clients.

• Collaborated with multiple departments on brand re-design, web optimization, and daily system updates, providing personal viewpoints when requested.
• Developed a variety of marketing tools, including print ads and brochures.
• Brainstormed strategies with the senior marketing team in line with budget requirements.
• Curated guest blogging programs and tracked promotional materials valued up to $95K.
• Tracked the effectiveness of online campaigns on blogs and social sites. Prepared detailed reports describing potential issues and proposing new solutions for new marketing activities.