Marketing manager
Resume examples

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

• Identified potential territories for growth opportunities while sustaining current customer relations
• Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
• Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
• Developed an annual business plan and sales goals for the Wholesale division.

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

• Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
• Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
• Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
• Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
• Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
• Ranked as the most positive and easy to work with employee out of a 50-person team.

Researched market trends, managed the creation of marketing materials, and oversaw the planning, development, and distribution of new campaigns to expand the brand’s image. Reviewed and edited material before publication on various social media platforms while monitoring content performance.

• Collaborated with the executive team to launch a campaign for the company’s new platform, resulting in an initial revenue of $3.6M and a customer retention improvement of 15%.
• Contributed to an increase of 21% in social media followers by revamping newsletter campaigns and email marketing strategies, as well as by tracking campaign results through SEO tools.
• Reviewed the scheduling of social media posts across multiple platforms and proposed new solutions to increase the company’s online presence and user engagement with the website.
• Developed 60+ email templates using advanced graphics, new features, and personalization.
• Reviewed and optimized SOPs in preparation for the new year’s marketing budget and cost plans.

Developed growth strategies to increase company revenue and increase online user engagement. Restructured multiple digital marketing campaigns to improve brand awareness and generated new leads. Ensured a productive workplace while maintaining solid relationships with the company’s stakeholders.

• Achieved sales objectives totaling $55 million annually by developing a new marketing program and reinforcing the partnership with external clients.
• Assisted the technology team with identifying key opportunities for optimization and customer conversion. Oversaw multiple marketing databases and monitored content performance.
• Increased lead generation by 125% by managing social media content across different channels, including web design, branding, and online campaigns.
• Built a culture of robust data collection to improve campaign performance from start to end.
• Created a new onboarding program to increase employee satisfaction and maintained active communication with internal teams to approve marketing layouts, designs, and texts.