Brand manager

Brand manager
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Brand manager
Brand manager
Resume examples

2Brand manager resume examples found

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Brand manager

Experienced

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

  • Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
  • Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
  • Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
  • Researched competitors and provided detailed analysis on product improvement possibilities.
  • Created brand style guides and messaging guidelines.

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Brand manager

Experienced

Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.  

  • Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs.
  • Developed and executed qualitative and quantitative techniques on market insights and branding; maximized brand awareness by 28 %.
  • Developed multiple communication plans and advertising campaigns tailored to the unique business platform maximizing brand awareness and customer acquisition.
  • Developed and executed product roadmap, marketing campaigns, marketing collateral, and product branding materials at each buyer stage; managed the creation of websites, case studies, and presentations.
  • Improved social media presence by adding 800 new Twitter followers through content optimization.
  • Served as liaison for senior management and marketing, sales, and compliance departments.

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