Media planner
Resume examples

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

• Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
• Leverage multitasking and project management skills to simultaneously manage different client accounts.
• Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
• Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
• Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

Analyzed market and sales data to design creative strategies to ensure client ad campaigns reached their target audience effectively and efficiently. Met with clients and developed several campaign options based on their needs and budgets. Interacted with internal/external parties to manage media plans.

• Collected data from various media channels, including radio, television, newspapers, magazines, billboards, and the internet.
• Researched the client’s brand and marketing goals and administered a large portion of a well-thought tactical plan for campaign development and deployment.
• Managed timelines and deliverables while updating media managers and supervisors of all progress and challenges.
• Assisted in training new employees, ensuring they were given and set up with the right programs and files and tasks were clearly defined.
• Prepared and participated in presentations with potential new clients and new business opportunities.

Developed or recommended specific media ad campaign strategies to increase the client’s brand recognition, attract and retain customers, and maintain and increase customer satisfaction and experience. Hired and trained assistant media planners and ensured deadlines were clear and feasible.

• Created, implemented, and monitored media plans and campaigns across the assigned client portfolio of 12+ high-end accounts averaging $150k annually.
• Met with clients regularly to identify target audiences, analyze their characteristics, and their media behaviors and habits.
• Developed and implemented national and local media campaigns for some of the biggest brands in sports technology.
• Prepared RFPs for media publishers, served on the analytical team to determine the best media selections, and negotiated rates with applicants.
• Worked closely with internal teams to develop target audiences and objectives, and developed detailed media flowcharts.

Leveraged digital marketing tools to transform clients’ businesses forward by integrating structured marketing campaigns including SEM, PR, lead generation/nurturing systems, and social media optimization (LinkedIn, Facebook, Twitter, blogs).

• Nurtured relationships with key trade publications, reporters, and editors; promoted interviews with influencers and affiliates to boost brand visibility. Improved annual press coverage by 30% (gift guides, product features), Fox News feature.
• Grew customer satisfaction by proactively seeking feedback and building relationships using a consultative approach.
• Collaborated with internal and external partners to evaluate, implement, and sustain a media plan.
• Collected and analyzed information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
• Developed and led social media training program to enable clients to establish a social presence with customers.

Drafted and executed innovative business-to-consumer (B2C) media strategy to capitalize on newly integrated vertical. Controlled multiple media tools and digital platforms to deliver promotional content.

• Collaborated with business leader to coordinate new vertical advertisement strategies.
• Outlined content strategies and promotional schedule for B2C plan.
• Oversaw creation and implementation of B2C marketing tools.