Marketing

Marketing
Resume examples

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Marketing
Marketing
Resume examples

82Marketing resume examples found

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Digital marketing

Digital marketing specialist

Entry level

Planned, developed, and executed the company’s marketing and advertising goals. Coordinated marketing initiatives to align with company standards and client accounts. Collaborated with the accounting department to ensure client campaign requirements were met on time and within budget.

  • Assisted in developing and monitoring copy and campaigns to ensure they were effectively marketing our clients’ brands and were adjusted accordingly.
  • Supported the marketing department’s goals by coordinating logistics and activities for our clients and making adjustments when necessary.
  • Encourage conversations about needed changes to tracking, updating, and shifting market techniques and trends.
  • Developed, wrote, and managed engaging content across various online channels to improve lead generation and grow market share.
  • Planned and monitored the company’s online presence on social media and made recommendations to optimize communication activities.

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Digital marketing manager

Experienced

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

  • Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
  • Performed Competitor Research and Market Research to articulate the product value proposition.
  • Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

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Marketing manager

Marketing manager

Experienced

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

  • Identified potential territories for growth opportunities while sustaining current customer relations
  • Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
  • Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
  • Developed an annual business plan and sales goals for the Wholesale division.

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Marketing director

Experienced

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

  • Generated brand awareness by creating coherent online, offline branding, and product campaigns.
  • Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
  • Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
  • Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
  • Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
  • Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
  • Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
  • Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
  • Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

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Marketing specialist

Marketing specialist

Experienced

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

  • Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
  • Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
  • Assisted in executing internal and external events, including trade shows, conferences, and parties.
  • Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

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Marketing strategist

Experienced

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

  • Created strategic business development and marketing plans to leverage brand proposition and market positioning.
  • Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
  • Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

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Communication

Communication specialist

Senior

Supervised written and visual content development for presentations, speeches, briefs and brochures to ensure utter collaboration with marketing & advertising teams to understand business challenges and proposed creative solutions.

  • Monitored schedules to meet project deadlines complying with quality standards.
  • Analyzed performance of teams and suggested new ways for improvement.
  • Generated unique content for mass media advertisement.
  • Evaluated competitor marketing strategies and performed market research.
  • Reared reports on the company’s market value.
  • Established good relations with agencies, clients, and all stakeholders.
  • Communicated on behalf of the executive communication director.
  • Created interactive culture for team members and clients to discuss their concerns.

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Communication manager

Experienced

Prospered good relations with media members, clients, and internal teams to manage all communications and built strong relationships will all stakeholders to ensure business development.

  • Organized interactive sessions and activities for employees.
  • Assisted in administering national and international events to generate sales leads.
  • Worked with executive managers to write talking points and briefs.
  • Led cross-function communication among various teams.
  • Promoted and advertised marketing programs and activities.
  • Helped in the creation and distribution of monthly magazines and newsletters.
  • Provided support in analyzing brand parameters to adjust marketing campaigns as er business goals.

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Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

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Brand manager

Experienced

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

  • Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
  • Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
  • Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
  • Researched competitors and provided detailed analysis on product improvement possibilities.
  • Created brand style guides and messaging guidelines.

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Advertising

Advertiser

Entry level

Prepared and delivered numerous presentations on project status to the marketing team and clients. Played a pivotal role in alleviating the stress of getting new business by increasing sales by 15% and extending agreements with existing clients by demonstrating excellent communication and relationship-building.

  • Fostered four strategic business partnerships with local entities and forged alliances with several radio and television stations.
  • Managed advertising portfolios for more than a dozen clients, facilitating marketing strategies and providing expertise throughout the year.
  • Maintained training in sales skills, product features, competitive data, advertising benefits, and industry trends.
  • Collaborated with the design and sales teams to create ad campaigns that targeted specific regions and populations.
  • Assisted company sales representatives in achieving monthly quotas and meeting organizational goals.

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Media planner

Experienced

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

  • Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
  • Leverage multitasking and project management skills to simultaneously manage different client accounts.
  • Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
  • Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
  • Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

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Market research

Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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Market research analyst

Entry level

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

  • Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
  • Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
  • Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
  • Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
  • Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Communication manager Communication specialist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketer

Objectives and summaries

Summary examples

Digital marketing

Creative Marketing student with broad knowledge of social media platforms, graphics, and analytical tools. Skilled with Excel’s standardized reporting templates, data analysis, and researching consumer psychology. Able to multitask under pressure and accomplish complex tasks within short time frames. Desirous of applying my analytical skills to understand more about consumers’ behavior and introduce new ways to interact with customers via social media and visual content.

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Marketing manager

A highly capable marketing manager with 5+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers’ demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Communication

Innovative and efficient communication manager having expertise in strategy development and maintaining cross-function communications through proper planning, implementation, and monitoring of effective marketing strategies. Proven success to ensure superb customer satisfaction by delivering cost-effective solutions in a matrix-based environment. Possesses excellent organizational, interpersonal written skills to maintain effective communication within the organization.

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Branding

Enthusiastic brand ambassador with 3+ years of experience in marketing and with a solid background in retail sales. Endowed with an outgoing personality and comfortable with striking conversations with strangers and building communication channels. Able to handle individual projects as well as team assignments. Keen on utilizing my interpersonal and practical skills to bring growth to the company, boost brand awareness, and build long-lasting relationships with staff members and management.  

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.

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Objective examples

Digital marketing

Innovative social media marketer with a passion for driving brand awareness and product performance through the use of product value proposition and competitive analysis. Possessing strong communication skills and competence with social media campaigns to enhance brand presence. Looking to be part of a team that utilizes creativity and a sense of initiative to drive sales growth and bring success to the overall brand.

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Marketing manager

Goal-oriented manager with extensive knowledge about increasing brand awareness and implementing effective online marketing strategies to drive product performance.  Experienced in.  Seeking to utilize my experience to mentor a strong team of sales and marketing specialists and help them advance their professional careers.

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Marketing specialist

Forward-thinking and creative individual seeking a challenging position to apply a combination of education and internship experience in the field of education. Qualified by demonstrated analytical, communication, creativity, and project management skills to assist in the development of marketing campaigns.

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Communication

A dedicated and ambitious communication manager having expertise in customer satisfaction, cross-function communication and data analysis is seeking an opportunity to utilize excellent communication and interpersonal skills for crafting interactive solutions for critical business challenges.

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Branding

Enthusiastic brand ambassador with experience in brand promotion and superior customer service. Recognized for engaging with clients with friendliness and professionalism while helping the company achieve yearly sales quotas. Looking to utilize my expertise in retail sales to improve brand awareness for both the company and the services offered while reinforcing my interpersonal skills.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Energetic and team-spirited marketing analyst with 5 years of experience seeking a position to meet and exceed an agency’s goals and objectives. Brings skillful communication skills with multicultural audiences and consistently sustains a company’s profitability by effectively managing research activities.

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