Marketing

Marketing
Resume examples

Resume Examples Objectives and summaries
Marketing
Marketing
Resume examples
Resume Examples Objectives and summaries

Marketing manager

Marketing director

Experienced

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

  • Generated brand awareness by creating coherent online, offline branding, and product campaigns.
  • Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
  • Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
  • Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
  • Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
  • Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
  • Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
  • Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
  • Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

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Marketing manager

Experienced

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

  • Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
  • Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
  • Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
  • Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
  • Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
  • Ranked as the most positive and easy to work with employee out of a 50-person team.

Useful example? Yes 0
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Digital marketing

Digital marketing manager

Experienced

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

  • Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
  • Performed Competitor Research and Market Research to articulate the product value proposition.
  • Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Useful example? Yes 0
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Digital marketing specialist

Experienced

Managed monthly paid channel budget of $120K. Supervised 3 people for email marketing, content creation, and traditional media partnerships. Established marketing and business development strategies in an entrepreneurial environment.

  • Developed marketing technology and analytics on GTM for a global payments network provider which increased organic, paid, and direct channel revenue by 250%.
  • Streamlined cost of mobile application installations on Google and increased organic qualified leads x10 by establishing technical SEO. Promoted the brand as a leading cross-border payments provider.
  • Applied responsive web design for device optimization to engage consumers through multi-channel marketing. Designed websites and mobile applications which were acquired by MasterCard.

Useful example? Yes 0
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Marketing specialist

Marketing strategist

Experienced

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

  • Created strategic business development and marketing plans to leverage brand proposition and market positioning.
  • Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
  • Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

Useful example? Yes 0
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Marketing assistant

Entry level
  • Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
  • Analyzed campaign performance to optimize campaign performance.
  • Managed Lead Routing Process, providing regular reporting to the manager.
  • Assessed lead and opportunity conversion rates, along with overall lead performance.
  • Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

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Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

Useful example? Yes 0
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Brand manager

Experienced

Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.  

  • Utilized deep data analytics to exceed growth goals through brand communications, retail events, promotional campaigns, and affiliate programs.
  • Developed and executed qualitative and quantitative techniques on market insights and branding; maximized brand awareness by 28 %.
  • Developed multiple communication plans and advertising campaigns tailored to the unique business platform maximizing brand awareness and customer acquisition.
  • Developed and executed product roadmap, marketing campaigns, marketing collateral, and product branding materials at each buyer stage; managed the creation of websites, case studies, and presentations.
  • Improved social media presence by adding 800 new Twitter followers through content optimization.
  • Served as liaison for senior management and marketing, sales, and compliance departments.

Useful example? Yes 0
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Advertising

Media buyer

Experienced

Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.

  • Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
  • Cultivated positive relationships with clients by providing reporting and strategy recommendations.
  • Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
  • Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
  • Leveraged accountability strategies to drive sales to hit numeric goals.

Useful example? Yes 0
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Media planner

Experienced

Leveraged digital marketing tools to transform clients’ businesses forward by integrating structured marketing campaigns including SEM, PR, lead generation/nurturing systems, and social media optimization (LinkedIn, Facebook, Twitter, blogs).

  • Nurtured relationships with key trade publications, reporters, and editors; promoted interviews with influencers and affiliates to boost brand visibility. Improved annual press coverage by 30% (gift guides, product features), Fox News feature.
  • Grew customer satisfaction by proactively seeking feedback and building relationships using a consultative approach.
  • Collaborated with internal and external partners to evaluate, implement, and sustain a media plan.
  • Collected and analyzed information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
  • Developed and led social media training program to enable clients to establish a social presence with customers.

Useful example? Yes 0
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Market research

Market research analyst

Experienced

Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.

  • Increased successful client meetings by 2% through cold calling for 50 potential clients per day.
  • Surpassed sales by $5M office-wide by generating potential leads through effective market research strategies.
  • Improved sales closure by over 25 % compared to peers; recognized by managers and senior executives as a customer-focused leader. Exhibited a high level of in-depth knowledge of products with a keen understanding of competitor products.
  • Transferred data to Zoho CRM and served as a Subject Matter Expert (SME) for 50 team members.

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Marketing analyst

Senior

Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing professional Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketing

Objectives and summaries

Summary examples

Marketing manager

Profit-driven and consumer-centric Product Marketing professional offering 8+ years of experience to drive business growth through customer satisfaction and retention. Proven track record of developing and positioning Health care products in extremely competitive environments. Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.

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Digital marketing

Fiercely driven Digital Marketing Manager with 10+ years of progressive experience in delivering high ROI campaigns through Amazon PPC and Google Ads. Leads innovative marketing, advertising, branding, promotional, digital projects from conception to completion. Proven history in profitable revenue growth from the ground up through clearly defined strategies and thoughtful management of P&L and investment budgeting.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Branding

High energy, enthusiastic Brand Manager offering almost 10 years of experience in executing product innovation, brand development, multi-channel marketing, and retail/E-commerce strategies for consumer products. Uniquely agile and multitalented brand marketer adept at puzzling out integrated strategies for each target market. Performance-based marketing tactician known for introducing best practices proven to optimize campaign ROI. Creative, big picture thinker with international experience, focused on building best-in-class strategies.

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.

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Objective examples

Marketing manager

Experienced marketing coordinator looking to join a major brand’s marketing firm where first-hand knowledge of trends and best practices is necessary. Demonstrated ability to increase sales by 50% by utilizing special events and promotions.

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Digital marketing

Proficient project manager seeking to help modernize new businesses with digital technology and strategy. Increased team production by 200% by implementing new business process improvements.

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Marketing specialist

Adaptable marketing professional seeking to join an advertising firm that needs an exceptional strategic planner and public speaker. Able to maintain client relationships and increase customer retention by 50% compared to peers.

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Branding

Versatile brand manager seeking to partner with a direct-to-consumer retail company, applying knowledge of brand strategy and customer behavior to increase customer habit forming and spending. Increased customer retention by 50% and brand-name recognition by 20%.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Adept marketing analyst seeking to join strategic advertising position, using transferrable skills in data analysis and visualization to help generate new ideas. Insights and demonstrated trend recognition translated to a 50% increase in website traffic.

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