Marketing

Marketing
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Marketing
Marketing
Resume examples

82Marketing resume examples found

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Marketing manager

Marketing director

Experienced

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

  • Generated brand awareness by creating coherent online, offline branding, and product campaigns.
  • Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
  • Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
  • Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
  • Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
  • Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
  • Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
  • Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
  • Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

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Marketing manager

Experienced

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

  • Identified potential territories for growth opportunities while sustaining current customer relations
  • Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
  • Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
  • Developed an annual business plan and sales goals for the Wholesale division.

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Digital marketing

Social Media Marketer

Entry level

Helped with aligning keyword and SEO strategies by researching social media SEO tactics and current trends and delivering summary reports on the findings. Created original content to increase organic and referral traffic to all social media platforms. Memorized SEO best practices and basic keyword metrics.

  • Launched 3 social media communities and developed new strategies to increase brand awareness, leading to an engagement growth 35% higher than the average.
  • Increased average views by 32% by creating original blogs, YouTube videos, and tailored posts.
  • Designed editorial calendars and curated upcoming content, ensuring each blog post was keyword-optimized to increase channel growth before being published.
  • Provided timely customer support to inquiries via social media portals and email contact forms.
  • Created and monitored e-mail marketing campaigns via MailChimp to engage with inbound leads and prospective customers.

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SEO

Experienced

Developed and implemented the SEO marketing strategy to support and expand marketing initiatives. Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.

  • Utilized search engine optimization(SEO) strategy to write compelling copy to boost a website’s search engine ranking. Leveraged keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search.
  • Built brand and product awareness through Search Engine Optimization of the website to increase web search results, attracting new members
  • Work with the Director of Digital Marketing and Senior Management stakeholders to establish effective SEO strategies.
  • Drove growth through leveraging SEO strategy within an eCommerce environment.
  • Partner with IT and our web development vendor to ensure SEO best practices.
  • Managed the Learning Management System to guide members & prospective members in their buying journeys.
  • Developed content that is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience.
  • Established workflows that support the website’s content strategy.
  • Collaborated with website developers and account managers to meet Key Performing Indicators (KPIs).

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Marketing specialist

Marketing specialist

Experienced

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

  • Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
  • Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
  • Assisted in executing internal and external events, including trade shows, conferences, and parties.
  • Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

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Marketing strategist

Experienced

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

  • Created strategic business development and marketing plans to leverage brand proposition and market positioning.
  • Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
  • Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

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Communication

Communication manager

Experienced

Prospered good relations with media members, clients, and internal teams to manage all communications and built strong relationships will all stakeholders to ensure business development.

  • Organized interactive sessions and activities for employees.
  • Assisted in administering national and international events to generate sales leads.
  • Worked with executive managers to write talking points and briefs.
  • Led cross-function communication among various teams.
  • Promoted and advertised marketing programs and activities.
  • Helped in the creation and distribution of monthly magazines and newsletters.
  • Provided support in analyzing brand parameters to adjust marketing campaigns as er business goals.

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Communication specialist

Senior

Supervised written and visual content development for presentations, speeches, briefs and brochures to ensure utter collaboration with marketing & advertising teams to understand business challenges and proposed creative solutions.

  • Monitored schedules to meet project deadlines complying with quality standards.
  • Analyzed performance of teams and suggested new ways for improvement.
  • Generated unique content for mass media advertisement.
  • Evaluated competitor marketing strategies and performed market research.
  • Reared reports on the company’s market value.
  • Established good relations with agencies, clients, and all stakeholders.
  • Communicated on behalf of the executive communication director.
  • Created interactive culture for team members and clients to discuss their concerns.

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Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

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Brand manager

Experienced

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

  • Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
  • Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
  • Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
  • Researched competitors and provided detailed analysis on product improvement possibilities.
  • Created brand style guides and messaging guidelines.

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Advertising

Media planner

Experienced

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

  • Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
  • Leverage multitasking and project management skills to simultaneously manage different client accounts.
  • Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
  • Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
  • Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

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Media buyer

Senior

Optimized project lifecycle processes, including data management, market research, reporting, billing, and analytics. Utilized Google Ads and Microsoft Ads to analyze and other tools to monitor website traffic and engagement and produced detailed reports explaining trends and keyword rankings.

  • Partnered with an external advertising agency to purchase and co-op television and radio campaigns in national segments in which we did not have a presence.
  • Tested, monitored, and implemented search tactics for paid searches to optimize campaigns, analyze data, and extrapolate data.
  • Extracted ad campaign data and generate summarized reports regarding performance and provide future actionable insights.
  • Worked cross-functionally with multiple teams to develop campaign strategies and evaluate performance effectiveness.
  • Suggested new or improved technologies and trends regarding digital marketing best practices to enhance marketing strategies.

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Market research

Market research analyst

Entry level

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

  • Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
  • Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
  • Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
  • Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
  • Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

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Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Communication manager Communication specialist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketer

Objectives and summaries

Summary examples

Marketing manager

A highly capable marketing manager with 5+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers’ demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

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Digital marketing

Creative Marketing student with broad knowledge of social media platforms, graphics, and analytical tools. Skilled with Excel’s standardized reporting templates, data analysis, and researching consumer psychology. Able to multitask under pressure and accomplish complex tasks within short time frames. Desirous of applying my analytical skills to understand more about consumers’ behavior and introduce new ways to interact with customers via social media and visual content.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Communication

Innovative and efficient communication manager having expertise in strategy development and maintaining cross-function communications through proper planning, implementation, and monitoring of effective marketing strategies. Proven success to ensure superb customer satisfaction by delivering cost-effective solutions in a matrix-based environment. Possesses excellent organizational, interpersonal written skills to maintain effective communication within the organization.

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Branding

A detail-focused brand ambassador with 8+ years of experience in the marketing field and with a deep interest in researching current trends and the latest market demands. Strong attention to detail and knowledge of in-store demonstration procedures, including brand discussion with potential buyers and returning customers. Committed to continuing on this career path and leveraging my position to promote brands to a wider customer base and build a solid identity for the company and its products.

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.

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Objective examples

Marketing manager

Goal-oriented manager with extensive knowledge about increasing brand awareness and implementing effective online marketing strategies to drive product performance.  Experienced in.  Seeking to utilize my experience to mentor a strong team of sales and marketing specialists and help them advance their professional careers.

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Digital marketing

Innovative social media marketer with a passion for driving brand awareness and product performance through the use of product value proposition and competitive analysis. Possessing strong communication skills and competence with social media campaigns to enhance brand presence. Looking to be part of a team that utilizes creativity and a sense of initiative to drive sales growth and bring success to the overall brand.

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Marketing specialist

Forward-thinking and creative individual seeking a challenging position to apply a combination of education and internship experience in the field of education. Qualified by demonstrated analytical, communication, creativity, and project management skills to assist in the development of marketing campaigns.

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Communication

A dedicated and ambitious communication manager having expertise in customer satisfaction, cross-function communication and data analysis is seeking an opportunity to utilize excellent communication and interpersonal skills for crafting interactive solutions for critical business challenges.

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Branding

Enthusiastic brand ambassador with experience in brand promotion and superior customer service. Recognized for engaging with clients with friendliness and professionalism while helping the company achieve yearly sales quotas. Looking to utilize my expertise in retail sales to improve brand awareness for both the company and the services offered while reinforcing my interpersonal skills.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Adept marketing analyst seeking to join strategic advertising position, using transferrable skills in data analysis and visualization to help generate new ideas. Insights and demonstrated trend recognition translated to a 50% increase in website traffic.

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