Marketing

Marketing
Resume examples

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Marketing
Marketing
Resume examples

33Marketing resume examples found

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Marketing manager

Marketing director

Experienced

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

  • Generated brand awareness by creating coherent online, offline branding, and product campaigns.
  • Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
  • Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
  • Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
  • Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
  • Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
  • Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
  • Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
  • Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

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Marketing manager

Experienced

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

  • Identified potential territories for growth opportunities while sustaining current customer relations
  • Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
  • Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
  • Developed an annual business plan and sales goals for the Wholesale division.

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Digital marketing

Digital marketing manager

Experienced

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

  • Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
  • Performed Competitor Research and Market Research to articulate the product value proposition.
  • Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

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SEO

Experienced

Developed and implemented the SEO marketing strategy to support and expand marketing initiatives. Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.

  • Utilized search engine optimization(SEO) strategy to write compelling copy to boost a website’s search engine ranking. Leveraged keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search.
  • Built brand and product awareness through Search Engine Optimization of the website to increase web search results, attracting new members
  • Work with the Director of Digital Marketing and Senior Management stakeholders to establish effective SEO strategies.
  • Drove growth through leveraging SEO strategy within an eCommerce environment.
  • Partner with IT and our web development vendor to ensure SEO best practices.
  • Managed the Learning Management System to guide members & prospective members in their buying journeys.
  • Developed content that is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience.
  • Established workflows that support the website’s content strategy.
  • Collaborated with website developers and account managers to meet Key Performing Indicators (KPIs).

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Communication

Communication manager

Experienced

Prospered good relations with media members, clients, and internal teams to manage all communications and built strong relationships will all stakeholders to ensure business development.

  • Organized interactive sessions and activities for employees.
  • Assisted in administering national and international events to generate sales leads.
  • Worked with executive managers to write talking points and briefs.
  • Led cross-function communication among various teams.
  • Promoted and advertised marketing programs and activities.
  • Helped in the creation and distribution of monthly magazines and newsletters.
  • Provided support in analyzing brand parameters to adjust marketing campaigns as er business goals.

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Communication manager

Senior

Managed and led all internal and external relationships of the company, as well as supervised all marketing initiatives and strategies to ensure sustainable business development.

  • Tracked activities from progression to finalization for timely completion.
  • Maintained effective communication with all stakeholders .
  • Oversaw the implementation of plans and campaigns.
  • Led design teams to develop marketing materials, including briefs, presentations, brochures etc.
  • Organized interactive sessions and activities to improve inclusion and engagement among teams.
  • Build effective relations with customers to ensure customer retention and satisfaction.
  • Attended seminars and events to gain exposure and sales leads.
  • Implemented customized marketing campaigns for critical business challenges.

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Marketing specialist

Marketing strategist

Experienced

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

  • Created strategic business development and marketing plans to leverage brand proposition and market positioning.
  • Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
  • Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

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Marketing specialist

Experienced

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

  • Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
  • Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
  • Assisted in executing internal and external events, including trade shows, conferences, and parties.
  • Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

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Branding

Brand strategist

Senior

Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.

  • Managed the project from conception to completion; Researched, developed, implemented, and generated 24 pieces of supporting collateral within 60 days. Created 26 pieces under the deadline; exceeded the target by 8%.
  • Developed 2 new product concepts for future product launches
  • Maximized revenue and brand awareness by crafting powerful advertising, PR, social media, and trade campaigns.
  • Created the company’s brand slogan which received a 60 % approval rating; proved to be one of the best performing vision statements.
  • Authored detailed brand creative briefs and developed a value proposition statement for the company and aligned with sales objective.
  • Conducted Keynote Webinar, which led to a strategic partnership proposal with the Financial Planning Association (FPA). Presented keynote webinar to FPA members; generated 100 sales leads.
  • Produced 10 custom pitch decks per month for 2 years. Collaborated with sales leadership to create video scripts.
  • Served as a knowledgeable Advisor for portfolio management team; Identified gaps and risks in long-short products and suggested solutions.

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Brand manager

Experienced

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

  • Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
  • Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
  • Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
  • Researched competitors and provided detailed analysis on product improvement possibilities.
  • Created brand style guides and messaging guidelines.

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Advertising

Media planner

Experienced

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

  • Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
  • Leverage multitasking and project management skills to simultaneously manage different client accounts.
  • Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
  • Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
  • Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

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Media buyer

Experienced

Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.

  • Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
  • Cultivated positive relationships with clients by providing reporting and strategy recommendations.
  • Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
  • Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
  • Leveraged accountability strategies to drive sales to hit numeric goals.

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Market research

Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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Market research analyst

Experienced

Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.

  • Increased successful client meetings by 2% through cold calling for 50 potential clients per day.
  • Surpassed sales by $5M office-wide by generating potential leads through effective market research strategies.
  • Improved sales closure by over 25 % compared to peers; recognized by managers and senior executives as a customer-focused leader. Exhibited a high level of in-depth knowledge of products with a keen understanding of competitor products.
  • Transferred data to Zoho CRM and served as a Subject Matter Expert (SME) for 50 team members.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Communication manager Communication specialist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketing

Objectives and summaries

Summary examples

Marketing manager

Profit-driven and consumer-centric Product Marketing professional offering 8+ years of experience to drive business growth through customer satisfaction and retention. Proven track record of developing and positioning Health care products in extremely competitive environments. Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.

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Digital marketing

Fiercely driven Digital Marketing Manager with 10+ years of progressive experience in delivering high ROI campaigns through Amazon PPC and Google Ads. Leads innovative marketing, advertising, branding, promotional, digital projects from conception to completion. Proven history in profitable revenue growth from the ground up through clearly defined strategies and thoughtful management of P&L and investment budgeting.

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Communication

Innovative and strategic communication specialist, having expertise in content development for proper planning, implementation, and monitoring of various communication techniques. Proven success to work as an effective teammate in a matrix-based collaborative environment to drive engaging communications at all organizational levels. Possesses excellent written and verbal communications skills to ensure the application of initiatives aligned with business goals.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Branding

High energy, enthusiastic Brand Manager offering almost 10 years of experience in executing product innovation, brand development, multi-channel marketing, and retail/E-commerce strategies for consumer products. Uniquely agile and multitalented brand marketer adept at puzzling out integrated strategies for each target market. Performance-based marketing tactician known for introducing best practices proven to optimize campaign ROI. Creative, big picture thinker with international experience, focused on building best-in-class strategies.

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.

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Objective examples

Marketing manager

Experienced marketing coordinator looking to join a major brand’s marketing firm where first-hand knowledge of trends and best practices is necessary. Demonstrated ability to increase sales by 50% by utilizing special events and promotions.

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Digital marketing

Proficient project manager seeking to help modernize new businesses with digital technology and strategy. Increased team production by 200% by implementing new business process improvements.

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Communication

A creative and analytic communication specialist with expertise in developing content for visual illustrations & presentations is seeking an opportunity to employ excellent written and oral communication, organizational and problem-solving skills to plan and execute interactive solutions for critical business challenges.

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Marketing specialist

Adaptable marketing professional seeking to join an advertising firm that needs an exceptional strategic planner and public speaker. Able to maintain client relationships and increase customer retention by 50% compared to peers.

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Branding

Versatile brand manager seeking to partner with a direct-to-consumer retail company, applying knowledge of brand strategy and customer behavior to increase customer habit forming and spending. Increased customer retention by 50% and brand-name recognition by 20%.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Adept marketing analyst seeking to join strategic advertising position, using transferrable skills in data analysis and visualization to help generate new ideas. Insights and demonstrated trend recognition translated to a 50% increase in website traffic.

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