Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.
Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.
Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.
Managed monthly paid channel budget of $120K. Supervised 3 people for email marketing, content creation, and traditional media partnerships. Established marketing and business development strategies in an entrepreneurial environment.
Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.
Provided strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing and, content strategy. Directed the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Drove revenue growth by restructuring and improving marketing strategies.
Spearheaded marketing efforts of regional teams throughout North America and Europe. Maintained consistent brand identity while overseeing creative development.
Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.
Leveraged digital marketing tools to transform clients’ businesses forward by integrating structured marketing campaigns including SEM, PR, lead generation/nurturing systems, and social media optimization (LinkedIn, Facebook, Twitter, blogs).
Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.
Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.
Marketing manager
Profit-driven and consumer-centric Product Marketing professional offering 8+ years of experience to drive business growth through customer satisfaction and retention. Proven track record of developing and positioning Health care products in extremely competitive environments. Translates customer feedback and market analysis into an effective marketing plan to boost product value, resulting in improved revenue results. Communicates and collaborates with cross-functional, internal teams to ensure new and existing partners are supported to maximize results.
Digital marketing
Fiercely driven Digital Marketing Manager with 10+ years of progressive experience in delivering high ROI campaigns through Amazon PPC and Google Ads. Leads innovative marketing, advertising, branding, promotional, digital projects from conception to completion. Proven history in profitable revenue growth from the ground up through clearly defined strategies and thoughtful management of P&L and investment budgeting.
Marketing specialist
High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.
Branding
High energy, enthusiastic Brand Manager offering almost 10 years of experience in executing product innovation, brand development, multi-channel marketing, and retail/E-commerce strategies for consumer products. Uniquely agile and multitalented brand marketer adept at puzzling out integrated strategies for each target market. Performance-based marketing tactician known for introducing best practices proven to optimize campaign ROI. Creative, big picture thinker with international experience, focused on building best-in-class strategies.
Advertising
Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.
Market research
Driven, dedicated Strategic Marketing Analyst with extensive experience in creating game-changing marketing ideas that propel brands forward. Instrumental in crafting and leading the vision on best ways to develop and utilize business analytics practices within the agency. Develops strategies through deep research and data-driven analyses to drive growth and profitability. Excels as a presenter, negotiator, and business liaison forging solid relationships with strategic partners and building consensus across multiple organizational levels.
Marketing manager
Experienced marketing coordinator looking to join a major brand’s marketing firm where first-hand knowledge of trends and best practices is necessary. Demonstrated ability to increase sales by 50% by utilizing special events and promotions.
Digital marketing
Proficient project manager seeking to help modernize new businesses with digital technology and strategy. Increased team production by 200% by implementing new business process improvements.
Marketing specialist
Adaptable marketing professional seeking to join an advertising firm that needs an exceptional strategic planner and public speaker. Able to maintain client relationships and increase customer retention by 50% compared to peers.
Branding
Versatile brand manager seeking to partner with a direct-to-consumer retail company, applying knowledge of brand strategy and customer behavior to increase customer habit forming and spending. Increased customer retention by 50% and brand-name recognition by 20%.
Advertising
Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.
Market research
Adept marketing analyst seeking to join strategic advertising position, using transferrable skills in data analysis and visualization to help generate new ideas. Insights and demonstrated trend recognition translated to a 50% increase in website traffic.