Marketing consultant
Resume examples

Reported to the regional marketing manager to drive customer engagement, marketing campaigns, and brand loyalty. Improved our clients‘ online presence and performance while identifying consumer and market trends. Observed, maintained, and instituted research methods for accurate performance data.

• Utilized testable marketing plans and strategies to enhance and build trust in brand relationships with our clients.
• Monitored and evaluated online media presence and campaigns to ensure they were up-to-date and effectively promoted our clients’ brands.
• Collaborated with the local marketing team to identify opportunities and create programs that benefited the company’s bottom line.
• Focused on sales and promotions to ensure client projects reached target audiences and revenue goals were met.
• Liaised between the company and the client to meet marketing goals, establish an open line of communication, and increase brand exposure.

Customized marketing strategy while targeting potential clients in different market segments. Optimized brand visibility through Facebook, Instagram, and Google AdWords. Promoted business through digital marketing, direct mail, radio and television advertisements, social media, and pay-per-click (PPC) campaigns.

• Established and grew a robust portfolio of qualified sales contacts through lead generation/follow-up, participation in networking events, and client referrals.
• Maximized client retention rates and repeat business volumes by providing world-class service throughout the sales cycle, from customer engagement to final return.
• Built and managed complex client relationships to define their digital media strategy and ROI goals.
• Established trusting relationships with clients to meet all commitments with adequate preparation, delivery, and follow-through.
• Closed sales against competitors by actively listening to client needs, budgets, and key buying factors, delivering compelling marketing presentations, and overcoming objections.