Marketing specialist
Resume examples

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

• Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
• Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
• Assisted in executing internal and external events, including trade shows, conferences, and parties.
• Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

Managed campaign execution, project management, social media management, data analysis and reporting, content creation, email marketing, and administration. Engaged with and built positive relationships with management, marketing team, and clients.

• Analyzed social media metrics across different platforms and evaluated patterns of behavior to make behavioral adjustments.
• Managed all eCommerce sales for our clients across numerous platforms, including Amazon, Shopify, Target, and Walmart.
• Coordinated paid digital marketing activities through AMS, Facebook, Google, and various eCommerce platforms.
• Performed day-to-day account management as needed, and wrote, summarized, and distributed reports to stakeholders.
• Planned and designed email campaigns optimized to increase target audience engagement metrics.