Advertising
Resume examples

Prepared and delivered numerous presentations on project status to the marketing team and clients. Played a pivotal role in alleviating the stress of getting new business by increasing sales by 15% and extending agreements with existing clients by demonstrating excellent communication and relationship-building.

• Fostered four strategic business partnerships with local entities and forged alliances with several radio and television stations.
• Managed advertising portfolios for more than a dozen clients, facilitating marketing strategies and providing expertise throughout the year.
• Maintained training in sales skills, product features, competitive data, advertising benefits, and industry trends.
• Collaborated with the design and sales teams to create ad campaigns that targeted specific regions and populations.
• Assisted company sales representatives in achieving monthly quotas and meeting organizational goals.

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

• Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
• Leverage multitasking and project management skills to simultaneously manage different client accounts.
• Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
• Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
• Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

Responsible for developing creative marketing ideas and media proposals to enhance the company’s portfolio of local campaigns. Managed the placements of our clients’ advertisements in phone books and online directories. Facilitate media campaign optimization according to our clients’ needs and goals.

• Assigned to analyze existing profitability plans and identify key demographics by comparing and evaluating the impact of television, radio, and online media channels.
• Planned, launched, and executed digital advertising campaigns to increase brand awareness and drive new business.
• Reported new business opportunities to increase the company’s client portfolio, drive revenue, and profitability.
• Tasked with conducting A/B testing on advertisements and website landing pages to find areas for refinement and improvement.
• Analyzed live data and collaborated with media development teams to create dollar-per-dollar growth for clients.

Managed online advertising campaigns including mobile executions, eCommerce enhanced content, product demo videos, microsites, mobile ads, websites, Facebook video ads & applications, and website maintenance.

• Conducted cold calls, generated referrals attended various trade shows, and traveled to networking events to drive business development.
• Provided sales presentations to win and grow new business within the account; facilitate presentations and collaborate with business teams on the most efficient, cost-effective means of production & delivery; partner with approximately 20 Print Buyers.
• Created and executed successful marketing and print advertising campaigns that align with the client's needs.
• Coordinated campaigns with banner ads, print ads, and targeted emails in coordination with Media Buyers across the country.

Analyzed market and sales data to design creative strategies to ensure client ad campaigns reached their target audience effectively and efficiently. Met with clients and developed several campaign options based on their needs and budgets. Interacted with internal/external parties to manage media plans.

• Collected data from various media channels, including radio, television, newspapers, magazines, billboards, and the internet.
• Researched the client’s brand and marketing goals and administered a large portion of a well-thought tactical plan for campaign development and deployment.
• Managed timelines and deliverables while updating media managers and supervisors of all progress and challenges.
• Assisted in training new employees, ensuring they were given and set up with the right programs and files and tasks were clearly defined.
• Prepared and participated in presentations with potential new clients and new business opportunities.

Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.

• Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
• Cultivated positive relationships with clients by providing reporting and strategy recommendations.
• Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
• Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
• Leveraged accountability strategies to drive sales to hit numeric goals.

Functioned as a marketing advertiser for projects over $500,000. Oversaw an advertising team of approximately 12 professionals while working on an average of 5 – 8 projects at a time. Increased territory growth by building and maintaining strong business relationships.

• Spearheaded updated efforts to review competitors’ multimedia ads and ensure our ads addressed the needs of target audiences.
• Bolstered our digital, print, radio, and television advertisements and contained a consistent brand voice for each of our clients.
• Championed a new approach to better understand our clients’ target audiences and collaborated with the design teams in the creation of effective advertising campaigns.
• Led cross-departmental brainstorming sessions to cultivate ideas and concepts for better advertising campaigns.
• Implemented and led annual the company’s Summer Marketing Event, fostering team building and boosting morale among staff members.

Developed or recommended specific media ad campaign strategies to increase the client’s brand recognition, attract and retain customers, and maintain and increase customer satisfaction and experience. Hired and trained assistant media planners and ensured deadlines were clear and feasible.

• Created, implemented, and monitored media plans and campaigns across the assigned client portfolio of 12+ high-end accounts averaging $150k annually.
• Met with clients regularly to identify target audiences, analyze their characteristics, and their media behaviors and habits.
• Developed and implemented national and local media campaigns for some of the biggest brands in sports technology.
• Prepared RFPs for media publishers, served on the analytical team to determine the best media selections, and negotiated rates with applicants.
• Worked closely with internal teams to develop target audiences and objectives, and developed detailed media flowcharts.

Optimized project lifecycle processes, including data management, market research, reporting, billing, and analytics. Utilized Google Ads and Microsoft Ads to analyze and other tools to monitor website traffic and engagement and produced detailed reports explaining trends and keyword rankings.

• Partnered with an external advertising agency to purchase and co-op television and radio campaigns in national segments in which we did not have a presence.
• Tested, monitored, and implemented search tactics for paid searches to optimize campaigns, analyze data, and extrapolate data.
• Extracted ad campaign data and generate summarized reports regarding performance and provide future actionable insights.
• Worked cross-functionally with multiple teams to develop campaign strategies and evaluate performance effectiveness.
• Suggested new or improved technologies and trends regarding digital marketing best practices to enhance marketing strategies.