12Advertising resume examples found
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Prepared and delivered numerous presentations on project status to the marketing team and clients. Played a pivotal role in alleviating the stress of getting new business by increasing sales by 15% and extending agreements with existing clients by demonstrating excellent communication and relationship-building.
Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.
Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.
Managed online advertising campaigns including mobile executions, eCommerce enhanced content, product demo videos, microsites, mobile ads, websites, Facebook video ads & applications, and website maintenance.
Analyzed market and sales data to design creative strategies to ensure client ad campaigns reached their target audience effectively and efficiently. Met with clients and developed several campaign options based on their needs and budgets. Interacted with internal/external parties to manage media plans.
Responsible for developing creative marketing ideas and media proposals to enhance the company’s portfolio of local campaigns. Managed the placements of our clients’ advertisements in phone books and online directories. Facilitate media campaign optimization according to our clients’ needs and goals.
Functioned as a marketing advertiser for projects over $500,000. Oversaw an advertising team of approximately 12 professionals while working on an average of 5 – 8 projects at a time. Increased territory growth by building and maintaining strong business relationships.
Developed or recommended specific media ad campaign strategies to increase the client’s brand recognition, attract and retain customers, and maintain and increase customer satisfaction and experience. Hired and trained assistant media planners and ensured deadlines were clear and feasible.
Optimized project lifecycle processes, including data management, market research, reporting, billing, and analytics. Utilized Google Ads and Microsoft Ads to analyze and other tools to monitor website traffic and engagement and produced detailed reports explaining trends and keyword rankings.
Leveraged digital marketing tools to transform clients’ businesses forward by integrating structured marketing campaigns including SEM, PR, lead generation/nurturing systems, and social media optimization (LinkedIn, Facebook, Twitter, blogs).
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