Digital marketing manager
Resume examples

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

• Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
• Performed Competitor Research and Market Research to articulate the product value proposition.
• Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

• Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
• Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
• Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
• Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
• Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.