Digital marketing manager

Digital marketing manager
Resume examples

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Digital marketing manager
Digital marketing manager
Resume examples

3Digital marketing manager resume examples found

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Digital marketing manager

Experienced

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

  • Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
  • Performed Competitor Research and Market Research to articulate the product value proposition.
  • Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

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Digital marketing manager

Entry level

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

  • Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
  • Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
  • Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
  • Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
  • Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

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Digital marketing manager

Senior

Crafted and implemented consumer-facing and innovative digital campaigns and activations ideas in conjunction with the company’s brand awareness and sales goals/initiatives. Ensured all campaign touch points were communicated clearly and concisely. Developed, tested, and scaled new digital initiatives.

  • Created the overall digital strategies, task and duties timeline, implementation for each part, and report generation to measure success.
  • Analyzed measurement studies and attribution to identify strategic opportunities for market growth and the development of new ideas.
  • Conceptualized and led the company’s campaign strategies for fundraising, e-Commerce, and donation programs.
  • Developed and executed lower funnel strategies that drove sales and maximized ROI, audited existing accounts, and reported on necessary restructures.
  • Grew marketing qualified lead traffic to reach a high propensity to successfully achieve 15% new business year after year.

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