Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.
Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.
Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.
Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.
Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.
Oversaw all collateral updates across all agency departments, in various forms of media/content while simultaneously managing the IT, legal, graphic design, production, client services, and media personnel departments through the development and launch of a new website.
Oversaw all facets of the product launch process including the development and execution of go-to-market plans and marketing communications. Optimized productivity and efficiency by implementing process standardization procedures. Leveraged process management skills by fostering a culture of continuous improvements and quality. Provided monthly process updates to senior leadership.