Marketing manager
Resume examples

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

• Identified potential territories for growth opportunities while sustaining current customer relations
• Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
• Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
• Developed an annual business plan and sales goals for the Wholesale division.

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

• Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
• Performed Competitor Research and Market Research to articulate the product value proposition.
• Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

• Generated brand awareness by creating coherent online, offline branding, and product campaigns.
• Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
• Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
• Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
• Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
• Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
• Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
• Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.

• Led company’s inaugural e-mail marketing initiative, resulting in a considerable increase in customer traffic.
• Organized and executed company representation in trade shows, conferences, and seminars.
• Maintained content for the company Web site, print advertisements, and corporate sales collateral.
• Executed direct marketing operations, including monitoring of in-house telemarketers.

Worked closely with the company’s vice president of marketing to create an action plan to increase brand awareness and performance to maximize profitability for our suppliers. Collaborated with the sales team to improve sales tools and promote products within the company’s portfolio.

• Managed the workflow of assigned marketing initiatives to ensure the accurate and timely completion of responsibilities.
• Implemented new marketing initiatives using a variety of strategic platforms and developed program launch strategies.
• Initiated and oversaw all profit issues and chargeback discrepancies in collaboration with the marketing team, sales team, and suppliers.
• Utilized the company’s price book, competitors’ prices, and other data and communication resources to write and publish articles online and in local print newspapers and magazines.
• Reviewed and communicated inventory needs to the purchasing department based on company sales, supplier projections, wholesale programs, and ratings.

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

• Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
• Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
• Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
• Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
• Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
• Ranked as the most positive and easy to work with employee out of a 50-person team.

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

• Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
• Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
• Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
• Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
• Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

• Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
• Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
• Attended outreach events to promote brand strategy and connect with potential buyers.
• Coordinated the production of communication tools such as monthly reports and advertising.
• Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

Maintained digital databases for multiple clients while consulting with the marketing and social media teams to schedule new promotional campaigns and increase brand awareness. Increased client referral rates, analyzed past SEO performances, and provided senior staff with written reports on results.

• Tracked key metrics and ROI for web, email, and social campaigns, and presented upper management with weekly reports, strategy proposals, and event analysis.
• Drafted monthly newsletters and updated Yoast SEO plugins to make blogposts user-friendly.
• Enhanced web user experience by helping the IT department improve website connectivity.
• Managed marketing purchase orders and audited invoices valued at up to $65K.
• Trained new marketing associates on brand handling, marketing procedures, and customer retention strategies, ensuring their work was in line with the company's policies and end goals.