Marketing manager
Resume examples

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

• Identified potential territories for growth opportunities while sustaining current customer relations
• Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
• Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
• Developed an annual business plan and sales goals for the Wholesale division.

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

• Generated brand awareness by creating coherent online, offline branding, and product campaigns.
• Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
• Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
• Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
• Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
• Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
• Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
• Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

• Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
• Performed Competitor Research and Market Research to articulate the product value proposition.
• Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.

• Led company’s inaugural e-mail marketing initiative, resulting in a considerable increase in customer traffic.
• Organized and executed company representation in trade shows, conferences, and seminars.
• Maintained content for the company Web site, print advertisements, and corporate sales collateral.
• Executed direct marketing operations, including monitoring of in-house telemarketers.

Oversaw all collateral updates across all agency departments, in various forms of media/content while simultaneously managing the IT, legal, graphic design, production, client services, and media personnel departments through the development and launch of a new website.

• Managed and actualized the strategy on multiple cross-departmental initiatives by creating and meeting project timelines, establishing clear lines of communications, and managing internal and external resources.
• Worked directly with client teams to understand project requests, gather requirements, define objectives, deliverables, and delivery dates; planned resources and developed clear and actionable project plans.
• Wrote clear and detailed project briefs for the Creative team, answered any internal and external questions.
• Supported the global field sales team in positioning and closing large strategic deals while serving as the key product expert for external customers as well as internal teams.
• Checked the accuracy of every collateral file for rebranding accuracy, alongside the graphic design team.

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

• Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
• Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
• Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
• Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
• Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
• Ranked as the most positive and easy to work with employee out of a 50-person team.

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

• Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
• Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
• Attended outreach events to promote brand strategy and connect with potential buyers.
• Coordinated the production of communication tools such as monthly reports and advertising.
• Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

• Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
• Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
• Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
• Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
• Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

Researched current data tracking tools and assisted with setting up marketing budgets and allocating resources for future campaigns. Supported the team with online marketing initiatives such as SEO and content marketing. Built solid relationships with both internal staff and clients.

• Collaborated with multiple departments on brand re-design, web optimization, and daily system updates, providing personal viewpoints when requested.
• Developed a variety of marketing tools, including print ads and brochures.
• Brainstormed strategies with the senior marketing team in line with budget requirements.
• Curated guest blogging programs and tracked promotional materials valued up to $95K.
• Tracked the effectiveness of online campaigns on blogs and social sites. Prepared detailed reports describing potential issues and proposing new solutions for new marketing activities.