Media buyer
Resume examples

Responsible for developing creative marketing ideas and media proposals to enhance the company’s portfolio of local campaigns. Managed the placements of our clients’ advertisements in phone books and online directories. Facilitate media campaign optimization according to our clients’ needs and goals.

• Assigned to analyze existing profitability plans and identify key demographics by comparing and evaluating the impact of television, radio, and online media channels.
• Planned, launched, and executed digital advertising campaigns to increase brand awareness and drive new business.
• Reported new business opportunities to increase the company’s client portfolio, drive revenue, and profitability.
• Tasked with conducting A/B testing on advertisements and website landing pages to find areas for refinement and improvement.
• Analyzed live data and collaborated with media development teams to create dollar-per-dollar growth for clients.

Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.

• Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
• Cultivated positive relationships with clients by providing reporting and strategy recommendations.
• Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
• Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
• Leveraged accountability strategies to drive sales to hit numeric goals.