Digital marketing specialist
Resume examples

Planned, developed, and executed the company’s marketing and advertising goals. Coordinated marketing initiatives to align with company standards and client accounts. Collaborated with the accounting department to ensure client campaign requirements were met on time and within budget.

• Assisted in developing and monitoring copy and campaigns to ensure they were effectively marketing our clients’ brands and were adjusted accordingly.
• Supported the marketing department’s goals by coordinating logistics and activities for our clients and making adjustments when necessary.
• Encourage conversations about needed changes to tracking, updating, and shifting market techniques and trends.
• Developed, wrote, and managed engaging content across various online channels to improve lead generation and grow market share.
• Planned and monitored the company’s online presence on social media and made recommendations to optimize communication activities.

Maintained client brands by developing and implementing marketing campaigns, performing market research advertising trends, strategizing with the marketing team and clients, and creating and implementing plans to help clients increase brand awareness and market growth.

• Synthesized business goals and initiatives into achievable and measurable digital metrics to create and implement campaign strategies across numerous channels.
• Converted competitive business by identifying needs not met by competitors, resulting in increased sales of over $100k within six months.
• Developed and executed online customer acquisition strategies and ad campaigns for our client's products and services.
• Monitored and consistently tested and optimized campaign initiatives to align with performance goals and KPIs.
• Troubleshot account issues and presented recommendations to the management, IT, and marketing teams.