Marketing project manager
Resume examples

Worked closely with the company’s vice president of marketing to create an action plan to increase brand awareness and performance to maximize profitability for our suppliers. Collaborated with the sales team to improve sales tools and promote products within the company’s portfolio.

• Managed the workflow of assigned marketing initiatives to ensure the accurate and timely completion of responsibilities.
• Implemented new marketing initiatives using a variety of strategic platforms and developed program launch strategies.
• Initiated and oversaw all profit issues and chargeback discrepancies in collaboration with the marketing team, sales team, and suppliers.
• Utilized the company’s price book, competitors’ prices, and other data and communication resources to write and publish articles online and in local print newspapers and magazines.
• Reviewed and communicated inventory needs to the purchasing department based on company sales, supplier projections, wholesale programs, and ratings.

Oversaw all collateral updates across all agency departments, in various forms of media/content while simultaneously managing the IT, legal, graphic design, production, client services, and media personnel departments through the development and launch of a new website.

• Managed and actualized the strategy on multiple cross-departmental initiatives by creating and meeting project timelines, establishing clear lines of communications, and managing internal and external resources.
• Worked directly with client teams to understand project requests, gather requirements, define objectives, deliverables, and delivery dates; planned resources and developed clear and actionable project plans.
• Wrote clear and detailed project briefs for the Creative team, answered any internal and external questions.
• Supported the global field sales team in positioning and closing large strategic deals while serving as the key product expert for external customers as well as internal teams.
• Checked the accuracy of every collateral file for rebranding accuracy, alongside the graphic design team.