Market research
Resume examples

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

• Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
• Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
• Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
• Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
• Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

• Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
• Measured campaign success against pre-defined metrics and criteria across channels
• Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
• Identified target companies via internet research, industry associations, business intelligence tools, and publications.
• Generated relevant financial information for specific business cases, products, and projects.
• Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
• Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.

• Increased successful client meetings by 2% through cold calling for 50 potential clients per day.
• Surpassed sales by $5M office-wide by generating potential leads through effective market research strategies.
• Improved sales closure by over 25 % compared to peers; recognized by managers and senior executives as a customer-focused leader. Exhibited a high level of in-depth knowledge of products with a keen understanding of competitor products.
• Transferred data to Zoho CRM and served as a Subject Matter Expert (SME) for 50 team members.

Extracted, interpreted, and communicated website visitation behavior to identify profitable business opportunities. Built and nurtured loyal and productive relationships with internal and external research professionals. Revised monitoring processes across customer data analytics systems.

• Created analytical insights from clients and marketing data to drive effective “turnkey” strategies that met company and client needs.
• Managed the company’s market analysis team to develop RFPs and attract new advertising vendors that could meet our requirements.
• Demonstrated exceptional analytical skills to create marketing solutions, strategies, and tools to run ad campaigns to effectively maximize ROI.
• Built and managed relationships with third-party vendors and kept track of duties to ensure each campaign progressed efficiently.
• Monitored lead flow and quickly raised irregularities with the marketing team and key stakeholders for corrective action.

Hired to measure the effectiveness of existing marketing programs and strategies, and provide recommendations for improvements to address the needs of target audiences. Devised and evaluated methods for collecting data, including client questionnaires, surveys, and opinion polls.

• Produced and reported on business unit metrics relevant to website traffic, conversion rates, and revenue growth.
• Formulated an optimized marketing method that could be easily tested, measured, and reported on for key stakeholders.
• Researched and qualified potential client leads for the company’s dedicated contract services sales force division.
• Managed the day-to-day traffic acquisition activities across numerous marketing channels and adjusted campaigns accordingly.
• Analyzed customer satisfaction rates related to our client's products and services and provided suggestions for improvements.