Market research

Market research
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Market research
Market research
Resume examples

6Market research resume examples found

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Market research analyst

Entry level

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

  • Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
  • Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
  • Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
  • Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
  • Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

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Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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Market research analyst


Hired to measure the effectiveness of existing marketing programs and strategies, and provide recommendations for improvements to address the needs of target audiences. Devised and evaluated methods for collecting data, including client questionnaires, surveys, and opinion polls.

  • Produced and reported on business unit metrics relevant to website traffic, conversion rates, and revenue growth.
  • Formulated an optimized marketing method that could be easily tested, measured, and reported on for key stakeholders.
  • Researched and qualified potential client leads for the company’s dedicated contract services sales force division.
  • Managed the day-to-day traffic acquisition activities across numerous marketing channels and adjusted campaigns accordingly.
  • Analyzed customer satisfaction rates related to our client's products and services and provided suggestions for improvements.

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Marketing analyst


Extracted, interpreted, and communicated website visitation behavior to identify profitable business opportunities. Built and nurtured loyal and productive relationships with internal and external research professionals. Revised monitoring processes across customer data analytics systems.

  • Created analytical insights from clients and marketing data to drive effective “turnkey” strategies that met company and client needs.
  • Managed the company’s market analysis team to develop RFPs and attract new advertising vendors that could meet our requirements.
  • Demonstrated exceptional analytical skills to create marketing solutions, strategies, and tools to run ad campaigns to effectively maximize ROI.
  • Built and managed relationships with third-party vendors and kept track of duties to ensure each campaign progressed efficiently.
  • Monitored lead flow and quickly raised irregularities with the marketing team and key stakeholders for corrective action.

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Market research analyst


Provided marketing research support to top Pharmaceutical companies by partnering with 100 doctors; translated doctor’s feedback and market analysis into an effective marketing plan to facilitate the launch of pharmacy drugs and products.

  • Increased successful client meetings by 2% through cold calling for 50 potential clients per day.
  • Surpassed sales by $5M office-wide by generating potential leads through effective market research strategies.
  • Improved sales closure by over 25 % compared to peers; recognized by managers and senior executives as a customer-focused leader. Exhibited a high level of in-depth knowledge of products with a keen understanding of competitor products.
  • Transferred data to Zoho CRM and served as a Subject Matter Expert (SME) for 50 team members.

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Marketing analyst


Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.

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