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Marketing analyst

Marketing analyst
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Marketing analyst
Marketing analyst
Resume examples
Resume Examples Objectives and summaries Templates

3Marketing analyst resume examples found

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Market research resume examples
Market research analyst Marketing analyst
Experience level
Entry level Experienced Senior

Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.
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Marketing analyst

Experienced

Extracted, interpreted, and communicated website visitation behavior to identify profitable business opportunities. Built and nurtured loyal and productive relationships with internal and external research professionals. Revised monitoring processes across customer data analytics systems.

  • Created analytical insights from clients and marketing data to drive effective “turnkey” strategies that met company and client needs.
  • Managed the company’s market analysis team to develop RFPs and attract new advertising vendors that could meet our requirements.
  • Demonstrated exceptional analytical skills to create marketing solutions, strategies, and tools to run ad campaigns to effectively maximize ROI.
  • Built and managed relationships with third-party vendors and kept track of duties to ensure each campaign progressed efficiently.
  • Monitored lead flow and quickly raised irregularities with the marketing team and key stakeholders for corrective action.
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Marketing analyst

Senior

Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.
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