Marketing strategist
Resume examples

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

• Created strategic business development and marketing plans to leverage brand proposition and market positioning.
• Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
• Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

Managed marketing campaigns throughout the project cycle, from the idea stage through execution and implementation. Monitored and evaluated strategic online media and advertising campaign initiatives. Assisted in recruiting, hiring, and supervising temporary marketing and promotions staff.

• Stayed up-to-date on media channels and advertising trends to make impactful recommendations to lead marketing and account managers.
• Collaborated with the creative and interactive teams to execute established marketing plans and ensure client satisfaction.
• Setup conference calls with clients to identify key goals, objectives, and target audiences to create effective media campaigns.
• Wrote direct-response copy for a variety of clients, ensuring brand messaging was up-to-date and addressed targeted audiences’ likes.
• Enabled client teams to conduct business with clients, market their products and services, and customer experiences through transformative strategic solutions.