Marketing

Marketing
Resume examples

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Marketing
Marketing
Resume examples

82Marketing resume examples found

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Digital marketing

Digital marketing specialist

Entry level

Planned, developed, and executed the company’s marketing and advertising goals. Coordinated marketing initiatives to align with company standards and client accounts. Collaborated with the accounting department to ensure client campaign requirements were met on time and within budget.

  • Assisted in developing and monitoring copy and campaigns to ensure they were effectively marketing our clients’ brands and were adjusted accordingly.
  • Supported the marketing department’s goals by coordinating logistics and activities for our clients and making adjustments when necessary.
  • Encourage conversations about needed changes to tracking, updating, and shifting market techniques and trends.
  • Developed, wrote, and managed engaging content across various online channels to improve lead generation and grow market share.
  • Planned and monitored the company’s online presence on social media and made recommendations to optimize communication activities.

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Social Media Marketer

Entry level

Helped with aligning keyword and SEO strategies by researching social media SEO tactics and current trends and delivering summary reports on the findings. Created original content to increase organic and referral traffic to all social media platforms. Memorized SEO best practices and basic keyword metrics.

  • Launched 3 social media communities and developed new strategies to increase brand awareness, leading to an engagement growth 35% higher than the average.
  • Increased average views by 32% by creating original blogs, YouTube videos, and tailored posts.
  • Designed editorial calendars and curated upcoming content, ensuring each blog post was keyword-optimized to increase channel growth before being published.
  • Provided timely customer support to inquiries via social media portals and email contact forms.
  • Created and monitored e-mail marketing campaigns via MailChimp to engage with inbound leads and prospective customers.

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Marketing manager

Digital marketing manager

Entry level

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

  • Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
  • Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
  • Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
  • Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
  • Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

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Marketing director

Entry level

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

  • Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
  • Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
  • Attended outreach events to promote brand strategy and connect with potential buyers.
  • Coordinated the production of communication tools such as monthly reports and advertising.
  • Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

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Marketing specialist

Marketing assistant

Entry level
  • Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
  • Analyzed campaign performance to optimize campaign performance.
  • Managed Lead Routing Process, providing regular reporting to the manager.
  • Assessed lead and opportunity conversion rates, along with overall lead performance.
  • Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

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Marketing specialist

Entry level

Managed campaign execution, project management, social media management, data analysis and reporting, content creation, email marketing, and administration. Engaged with and built positive relationships with management, marketing team, and clients.

  • Analyzed social media metrics across different platforms and evaluated patterns of behavior to make behavioral adjustments.
  • Managed all eCommerce sales for our clients across numerous platforms, including Amazon, Shopify, Target, and Walmart.
  • Coordinated paid digital marketing activities through AMS, Facebook, Google, and various eCommerce platforms.
  • Performed day-to-day account management as needed, and wrote, summarized, and distributed reports to stakeholders.
  • Planned and designed email campaigns optimized to increase target audience engagement metrics.

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Branding

Brand strategist

Entry level

Developed and executed strategic assessment and design of the company’s brand while establishing new relationships with local clients and delivering ideas and concepts that set them apart from competitors by placing them in unique positions for better brand awareness and market growth.

  • Collaborated with business development and accounts teams to establish an efficient and seamless workflow to deliver desired results to our clients.
  • Developed and conducted qualitative research activities to identify deep insights that create the foundation for successful brand strategies.
  • Researched our clients’ current marketing strategies, identified target audiences, and defined market share to summarize strengths, weaknesses, and opportunities.
  • Followed and predicted trends to create and implement high-impact strategies in ever-changing marketplaces.
  • Collaborated with the marketing team and lead strategist to develop “big-picture” campaigns and messages that aligned with client goals and objectives.

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Brand ambassador

Entry level

Supported senior sales staff by providing up-to-date product information and inventory shortage data and informed the purchasing departments about the requirements for future orders. Assisted customers with product inquiries and item selection, ensuring a pleasant shop experience for all guests.

  • Promoted the company brand by helping customers select products and compare different items, as well as answering questions during the entire shopping and purchasing experience.
  • Built strong customer relationships by assisting with their inquiries and providing feedback.
  • Collaborated with the customer service team to outline and implement new marketing strategies.
  • Provided clear information about product types, quality and value based on clients’ requirements.
  • Collected data on inventory shortage and required materials and submitted all documentation to the purchasing coordinator every week.

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Advertising

Advertiser

Entry level

Prepared and delivered numerous presentations on project status to the marketing team and clients. Played a pivotal role in alleviating the stress of getting new business by increasing sales by 15% and extending agreements with existing clients by demonstrating excellent communication and relationship-building.

  • Fostered four strategic business partnerships with local entities and forged alliances with several radio and television stations.
  • Managed advertising portfolios for more than a dozen clients, facilitating marketing strategies and providing expertise throughout the year.
  • Maintained training in sales skills, product features, competitive data, advertising benefits, and industry trends.
  • Collaborated with the design and sales teams to create ad campaigns that targeted specific regions and populations.
  • Assisted company sales representatives in achieving monthly quotas and meeting organizational goals.

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Media buyer

Entry level

Responsible for developing creative marketing ideas and media proposals to enhance the company’s portfolio of local campaigns. Managed the placements of our clients’ advertisements in phone books and online directories. Facilitate media campaign optimization according to our clients’ needs and goals.

  • Assigned to analyze existing profitability plans and identify key demographics by comparing and evaluating the impact of television, radio, and online media channels.
  • Planned, launched, and executed digital advertising campaigns to increase brand awareness and drive new business.
  • Reported new business opportunities to increase the company’s client portfolio, drive revenue, and profitability.
  • Tasked with conducting A/B testing on advertisements and website landing pages to find areas for refinement and improvement.
  • Analyzed live data and collaborated with media development teams to create dollar-per-dollar growth for clients.

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Market research

Market research analyst

Entry level

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

  • Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
  • Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
  • Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
  • Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
  • Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

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Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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All job titles Advertiser Brand ambassador Brand manager Brand strategist Communication manager Communication specialist Digital marketing manager Digital marketing specialist Digital project manager Market research analyst Marketing analyst Marketing assistant Marketing associate Marketing consultant Marketing coordinator Marketing director Marketing manager Marketing project manager Marketing specialist Marketing strategist Media buyer Media planner SEO Social Media Marketer

Objectives and summaries

Summary examples

Digital marketing

Creative Marketing student with broad knowledge of social media platforms, graphics, and analytical tools. Skilled with Excel’s standardized reporting templates, data analysis, and researching consumer psychology. Able to multitask under pressure and accomplish complex tasks within short time frames. Desirous of applying my analytical skills to understand more about consumers’ behavior and introduce new ways to interact with customers via social media and visual content.

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Marketing manager

A highly capable marketing manager with 5+ years of experience leading new initiatives to increase product awareness exponentially. Performed extensive forecasts and market research to learn more about customers’ demands and product needs. Skilled in identifying solutions to increase brand awareness and seeking to leverage strategy skills to grow company revenue and enhance reputation.

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Marketing specialist

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

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Communication

Innovative and efficient communication manager having expertise in strategy development and maintaining cross-function communications through proper planning, implementation, and monitoring of effective marketing strategies. Proven success to ensure superb customer satisfaction by delivering cost-effective solutions in a matrix-based environment. Possesses excellent organizational, interpersonal written skills to maintain effective communication within the organization.

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Branding

Enthusiastic brand ambassador with 3+ years of experience in marketing and with a solid background in retail sales. Endowed with an outgoing personality and comfortable with striking conversations with strangers and building communication channels. Able to handle individual projects as well as team assignments. Keen on utilizing my interpersonal and practical skills to bring growth to the company, boost brand awareness, and build long-lasting relationships with staff members and management.  

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Advertising

Detail-driven marketing and Advertising professional with 10 years of experience leading innovative marketing, branding, and production projects from conception to completion for world-class organizations. Known to analyze, review, and quality-check network on-air promotions, graphics, and original content to guarantee consistency in accuracy, messaging, and aesthetics with established brand identity. History of collaborating with internal business partners in field offices around the globe while consistently delivering projects on time and budget.

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Market research

Dedicated market research analyst with 3 years of professional experience exhibiting resourcefulness and sound judgment when analyzing data. Demonstrates independent critical thinking skills to take complicated pieces of information, solve problems, and present findings in an easy-to-understand manner. Especially skilled at building rapport with management team, marketing team, and valued clients. Proven business acumen and history of inspiring team members.

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Objective examples

Digital marketing

Innovative social media marketer with a passion for driving brand awareness and product performance through the use of product value proposition and competitive analysis. Possessing strong communication skills and competence with social media campaigns to enhance brand presence. Looking to be part of a team that utilizes creativity and a sense of initiative to drive sales growth and bring success to the overall brand.

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Marketing manager

Goal-oriented manager with extensive knowledge about increasing brand awareness and implementing effective online marketing strategies to drive product performance.  Experienced in.  Seeking to utilize my experience to mentor a strong team of sales and marketing specialists and help them advance their professional careers.

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Marketing specialist

Forward-thinking and creative individual seeking a challenging position to apply a combination of education and internship experience in the field of education. Qualified by demonstrated analytical, communication, creativity, and project management skills to assist in the development of marketing campaigns.

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Communication

A dedicated and ambitious communication manager having expertise in customer satisfaction, cross-function communication and data analysis is seeking an opportunity to utilize excellent communication and interpersonal skills for crafting interactive solutions for critical business challenges.

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Branding

Enthusiastic brand ambassador with experience in brand promotion and superior customer service. Recognized for engaging with clients with friendliness and professionalism while helping the company achieve yearly sales quotas. Looking to utilize my expertise in retail sales to improve brand awareness for both the company and the services offered while reinforcing my interpersonal skills.

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Advertising

Skilled advertiser seeking to join a cutting-edge digital marketing firm in order to leverage  exceptional creative advertising ability. Demonstrated ability to create brand-defining designs for multi-million dollar businesses.

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Market research

Recognized and respected visionary in the field of marketing seeking a role as a research analyst with a national firm. Brings a highly detail-oriented with exceptional analytical, communication, and critical-thinking skills to develop effective marketing programs and strategies for clients.

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