Marketing specialist

Marketing specialist
Resume examples

Resume Examples Objectives and summaries
Marketing specialist
Marketing specialist
Resume examples
Resume Examples Objectives and summaries

Marketing strategist

Experienced

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

  • Created strategic business development and marketing plans to leverage brand proposition and market positioning.
  • Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
  • Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

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Marketing assistant

Entry level
  • Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
  • Analyzed campaign performance to optimize campaign performance.
  • Managed Lead Routing Process, providing regular reporting to the manager.
  • Assessed lead and opportunity conversion rates, along with overall lead performance.
  • Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

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Marketing specialist

Experienced

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

  • Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
  • Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
  • Assisted in executing internal and external events, including trade shows, conferences, and parties.
  • Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

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Marketing consultant

Experienced

Customized marketing strategy while targeting potential clients in different market segments. Optimized brand visibility through Facebook, Instagram, and Google AdWords. Promoted business through digital marketing, direct mail, radio and television advertisements, social media, and pay-per-click (PPC) campaigns.

  • Established and grew a robust portfolio of qualified sales contacts through lead generation/follow-up, participation in networking events, and client referrals.
  • Maximized client retention rates and repeat business volumes by providing world-class service throughout the sales cycle, from customer engagement to final return.
  • Built and managed complex client relationships to define their digital media strategy and ROI goals.
  • Established trusting relationships with clients to meet all commitments with adequate preparation, delivery, and follow-through.
  • Closed sales against competitors by actively listening to client needs, budgets, and key buying factors, delivering compelling marketing presentations, and overcoming objections.

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Marketing assistant

Experienced

Managed Inbound calls, maintained client database, and facilitated over 100 client meetings for managers to close accounts. Served as a liaison between the company and clients for effective implementation and integration of licensing solutions, and long-term retention of customers.

  • Led digital marketing and email marketing campaigns which increased sales by 8.5%.
  • Generated prospective leads by utilizing social media tools which increased over 10 new customers' subscription accounts that boosted sales by $80-$800 per subscription.
  • Acquired 4 new enterprise accounts that increased sales by $14,000 per subscription.
  • Collaborated with operations and IT teams on providing efficient solutions and delivery to the clients. 

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