Marketing assistant
Resume examples

• Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
• Analyzed campaign performance to optimize campaign performance.
• Managed Lead Routing Process, providing regular reporting to the manager.
• Assessed lead and opportunity conversion rates, along with overall lead performance.
• Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

Created detailed and visually appealing presentations for business decision-makers and clients. Conducted market research as directed to attain a better understanding of the needs of clients and target audiences. Designed graphics and copy for various marketing collateral.

• Built brand awareness and drove sales revenue through numerous local marketing and community outreach programs.
• Assisted in monitoring active marketing programs and developing activities to improve client campaigns.
• Collaborated with the marketing team to find creative ways to gain exposure for our client products and services.
• Submitted ideas for experimental marketing campaigns designed to enhance the client’s brand awareness.
• Managed community outreach campaign development and setup between the marketing team and channel leaders.

Managed Inbound calls, maintained client database, and facilitated over 100 client meetings for managers to close accounts. Served as a liaison between the company and clients for effective implementation and integration of licensing solutions, and long-term retention of customers.

• Led digital marketing and email marketing campaigns which increased sales by 8.5%.
• Generated prospective leads by utilizing social media tools which increased over 10 new customers' subscription accounts that boosted sales by $80-$800 per subscription.
• Acquired 4 new enterprise accounts that increased sales by $14,000 per subscription.
• Collaborated with operations and IT teams on providing efficient solutions and delivery to the clients.