Marketing assistant
Resume examples

• Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
• Analyzed campaign performance to optimize campaign performance.
• Managed Lead Routing Process, providing regular reporting to the manager.
• Assessed lead and opportunity conversion rates, along with overall lead performance.
• Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

Created detailed and visually appealing presentations for business decision-makers and clients. Conducted market research as directed to attain a better understanding of the needs of clients and target audiences. Designed graphics and copy for various marketing collateral.

• Built brand awareness and drove sales revenue through numerous local marketing and community outreach programs.
• Assisted in monitoring active marketing programs and developing activities to improve client campaigns.
• Collaborated with the marketing team to find creative ways to gain exposure for our client products and services.
• Submitted ideas for experimental marketing campaigns designed to enhance the client’s brand awareness.
• Managed community outreach campaign development and setup between the marketing team and channel leaders.

Gathered data on marketing campaign success by analyzing feedback from target audiences and reported results to campaign managers utilizing visual, easy-to-interpret presentations. Helped with setup, facilitation, and completion of client marketing events.

• Compiled and distributed statistical and financial information regarding marketing activities related to client accounts.
• Visited clients and attended events to assist with the distribution of promotional items and expand the customer base.
• Assisted marketing team and clients with writing sales and advertising copy, design, and presentation strategies.
• Collaborated with team members with competitive marketplace research and other activities to help clients’ business growth.
• Assessed client inventory levels and made recommendations as needed to ensure customer satisfaction.