Director
Resume examples

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

• Generated brand awareness by creating coherent online, offline branding, and product campaigns.
• Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
• Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
• Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
• Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
• Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
• Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
• Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

Partnered with the CEO and other executives to support a fast-growing company, managing an HR department that needs to bring in 50-150 new employees per year. Designed training and performance improvement for the HR team to keep the team on track for annual quotas.

• Reduced employee turnover rate by 25% by implementing company-wide HR strategies.
• Successfully managed a global HR team, providing low turnover rate and increasing efficiency company-wide.
• Solved complex problems by leveraging knowledge of HR technology and best practices.
• Provided guidance and expertise when conceptualizing and implementing company HR initiatives.
• Audited HR team for compliance across all aspects of HR including data entry, new hire orientation and recruitment practices.

Lead operational activities to achieve profit and expense goals, providing the highest possible service to the customer base, and ensuring compliance with corporate policies and government regulations. Provide a work environment that increases quality, efficiency, and safety.

• Ensured timely delivery of needed inventory and materials for a staff of 1000+ employees.
• Consistently improved supply chain execution and performance to reduce costs nationwide.
• Driving force behind a company culture shift, increasing employee satisfaction by 25%.
• Reported analysis and operations improvement plans to executive leadership, taking ownership and ensuring completion of approved initiatives.
• Deliver all supply chain KPI’s and targeted goals and objectives.

Oversaw the day-to-day financial activities including accounts payable, accounts receivable, and payroll. Established financial policies and procedures; managed financial reporting and monitoring compliance. Debt refinanced $1.7M to secure more favorable contract terms. Sourced funding by presenting a 3-year income model, business plan, and performance analysis to prospective equity investors, commercial banks, and leasing companies.

• Debt sourced $600K in working capital financing and conducted regular performance analysis of investment options and processes for smooth flow of business. Secured collateral releases and executed sale/leasebacks, renegotiated debt terms, and obtained unsecured debt.
• Created 13-week cash forecast integrated with SAP and sales forecasts.
• Reported directly to Board of Directors with full strategic planning, operating, legal, sales, and P&L oversight.
• Grew YOY sales growth by 150% by leveraging financial analysis and reporting tools to CEO and Sales leadership.
• Executed analysis of business initiatives, performed direct/indirect cost analysis and standard cost burdens, demand planning, and stepped in as an advisor to fine-tune the pricing strategy.

Directed cross-functional troubleshooting for complex financial systems, software, applications, and programs; provided recommendations for solutions and improvement. Led modernization technology platforms by creating scalable solutions and initiating Unified Communication spanning multiple facets of information systems.

• Piloted internal consulting practice initiatives, contributing to knowledge exchange and mentoring of consultants.
• Reduced costs and enhanced service levels on “in-progress” projects through developing thorough agreements, developing strategies, conducting financial analyses, selecting approved suppliers, and negotiating prices.
• Managed RFP development and vendor selection process for Cloud Service provider, network infrastructure, and data center, establishing clear vendor evaluation criteria.
• Designed and documented current state architecture, operational capability definitions, and RFP templates.
• Implemented IT transformation program at 50 large manufacturing client sites; upgraded MPLS GWAN, LAN infrastructure, and network performance, while reducing the budget by $10M.
• Spearheaded IT infrastructure separation management office, providing leadership and training to the 4-person technical team and streamlined blueprinting across various IT services.
• Built Transition Service Agreement (TSA) pricing model which increased the company’s annual revenue by $39M.

Directed sales operations and spearheaded inventory management to reduce marketing costs by 50%. Collaborated with sales team, department supervisors, senior leadership, and third party vendors.

• Audited sales floor inventory of marketing tools.
• Assessed current and upcoming promotions to determine sales strategies.
• Developed sales and marketing procedures and requirements to limit excessive spending and unnecessary purchases.
• Distributed updated procedures to sales floor teams and partnered with store leaders to coordinate operations.

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

• Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
• Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
• Attended outreach events to promote brand strategy and connect with potential buyers.
• Coordinated the production of communication tools such as monthly reports and advertising.
• Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

Pivotal in the development and execution of HR policies and procedures. Worked closely with the recruitment team in sourcing, recruiting, and inducting new staff, coordinated staff welfare programs and performance reviews, and directed benefits administration. 

• Evaluated the company’s staffing needs and implemented strategic sourcing techniques that attracted the best candidates for each vacant position.
• Established robust measures that strengthened compliance with laws and regulations.
• Enhanced staff welfare by developing and implementing motivational and support programs, amplifying the overall output by 40%.

Played key roles in the budget development process and the company’s growth and expansion plans. Formulated operational strategies to amplify the overall efficiency and output and reduce costs.

• Outlined, executed, and reviewed the company’s operational policies and guidelines, maintaining an over 95% operational efficiency rating. 
• Conceptualized and implemented new growth directives that saw a 20% increase in revenues and a 30% increase in the market share.
• Collaborated with the Human Resource department in crafting job descriptions and developing strategic employee training programs, ensuring the onboarding and development of top talents.