Sales director
Resume examples

Directed sales operations and spearheaded inventory management to reduce marketing costs by 50%. Collaborated with sales team, department supervisors, senior leadership, and third party vendors.

• Audited sales floor inventory of marketing tools.
• Assessed current and upcoming promotions to determine sales strategies.
• Developed sales and marketing procedures and requirements to limit excessive spending and unnecessary purchases.
• Distributed updated procedures to sales floor teams and partnered with store leaders to coordinate operations.

Direct western region, supervising 10 sales managers with ~200 field sales representatives. Develop and execute regional strategy while implementing nationwide promotions and programs. Build relationships with professional organizations and corporate partners. Report directly to the VP of Sales, advising on mission-critical initiatives and forward-thinking sales strategy.

• Drove 10% year over year sales growth in region by coaching managers to more effectively incentivize and motivate teams.
• Launched 2 new products that exceeded projections by generating over $10M in sales within the first 3 months on the market.
• Expanded new business funnel by identifying market opportunities and delivering presentations to key groups.
• Deployed sales training program that reduced sales rep onboarding time.
• Analyzed sales KPIs and designed and implemented automated follow-up system that has boosted conversions and client satisfaction.

Reorganized sales floor team structures to improve customer service efforts and streamline daily operations, leading to 30% increase in positive customer feedback. Leveraged organizational skills to develop and implement efficient setups.

• Assessed customer feedback scores to identify pain points in customer experience and highlight opportunities for improvement.
• Met with department team leads individually to formulate improved staffing strategies to drive customer interactions and ensure improved leadership availability throughout the day.
• Facilitated team restructuring efforts.
• Monitored sales metrics and maintained leadership communications to track improvements.