Marketing manager
Resume examples

Researched market trends, managed the creation of marketing materials, and oversaw the planning, development, and distribution of new campaigns to expand the brand’s image. Reviewed and edited material before publication on various social media platforms while monitoring content performance.

• Collaborated with the executive team to launch a campaign for the company’s new platform, resulting in an initial revenue of $3.6M and a customer retention improvement of 15%.
• Contributed to an increase of 21% in social media followers by revamping newsletter campaigns and email marketing strategies, as well as by tracking campaign results through SEO tools.
• Reviewed the scheduling of social media posts across multiple platforms and proposed new solutions to increase the company’s online presence and user engagement with the website.
• Developed 60+ email templates using advanced graphics, new features, and personalization.
• Reviewed and optimized SOPs in preparation for the new year’s marketing budget and cost plans.

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

• Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
• Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
• Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
• Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
• Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

Supported senior marketing teams with building innovative products and digital services to connect and engage a wider customer base. Worked with diverse business communities, met with outside clients to discuss their marketing needs, and provided consultation and assistance to marketing and sales teams.

• Monitored over 50 competitive products by conducting marketing surveys and providing suggestions for future product development.
• Increased direct marketing efficiency by 18% by forming 5 new corporate client relationships and implementing new tools to measure profitability.
• Attended outreach events to promote brand strategy and connect with potential buyers.
• Coordinated the production of communication tools such as monthly reports and advertising.
• Designed presentation decks, drafted reports in preparation for executive meetings, and provided initial inputs for new promotional strategies to enhance the company’s brand.

Researched current data tracking tools and assisted with setting up marketing budgets and allocating resources for future campaigns. Supported the team with online marketing initiatives such as SEO and content marketing. Built solid relationships with both internal staff and clients.

• Collaborated with multiple departments on brand re-design, web optimization, and daily system updates, providing personal viewpoints when requested.
• Developed a variety of marketing tools, including print ads and brochures.
• Brainstormed strategies with the senior marketing team in line with budget requirements.
• Curated guest blogging programs and tracked promotional materials valued up to $95K.
• Tracked the effectiveness of online campaigns on blogs and social sites. Prepared detailed reports describing potential issues and proposing new solutions for new marketing activities.