Marketing manager
Resume examples

Developed growth strategies to increase company revenue and increase online user engagement. Restructured multiple digital marketing campaigns to improve brand awareness and generated new leads. Ensured a productive workplace while maintaining solid relationships with the company’s stakeholders.

• Achieved sales objectives totaling $55 million annually by developing a new marketing program and reinforcing the partnership with external clients.
• Assisted the technology team with identifying key opportunities for optimization and customer conversion. Oversaw multiple marketing databases and monitored content performance.
• Increased lead generation by 125% by managing social media content across different channels, including web design, branding, and online campaigns.
• Built a culture of robust data collection to improve campaign performance from start to end.
• Created a new onboarding program to increase employee satisfaction and maintained active communication with internal teams to approve marketing layouts, designs, and texts.

Crafted and implemented consumer-facing and innovative digital campaigns and activations ideas in conjunction with the company’s brand awareness and sales goals/initiatives. Ensured all campaign touch points were communicated clearly and concisely. Developed, tested, and scaled new digital initiatives.

• Created the overall digital strategies, task and duties timeline, implementation for each part, and report generation to measure success.
• Analyzed measurement studies and attribution to identify strategic opportunities for market growth and the development of new ideas.
• Conceptualized and led the company’s campaign strategies for fundraising, e-Commerce, and donation programs.
• Developed and executed lower funnel strategies that drove sales and maximized ROI, audited existing accounts, and reported on necessary restructures.
• Grew marketing qualified lead traffic to reach a high propensity to successfully achieve 15% new business year after year.

Designed and integrated new marketing communication plans to maintain brand consistency, improve customer relationships and maximize product effectiveness. Developed e-mail campaigns to generate sales while improving SEO strategies.

• Oversaw the creation of promotional and collateral materials for new product campaigns.
• Trained and mentored junior support teams, providing tools for successful sales growth, teaching about brand awareness, and experimenting with both B2B and B2C marketing.
• Integrated new marketing communications plans and analyzed budgets before execution.
• Organized a local conference with over 600 participants focusing on marketing strategies, fund-raising efforts, and digital program development.
• Increased profit margins by 55% through stronger client retention campaigns and better sales strategies based on market demographics for each product.

Encouraged innovative promotion strategies to build brand recognition, drive viewership and generate revenue. Trained the sales team on lead generation and digitalization. Established budgets for advertisements and social media campaigns and reviewed proposals to optimize customer engagement online, improve online customer support, and modernize web designs.

• Generated over $2.5M in revenue through thorough digital marketing plans for 35+ events.
• Communicated with news websites to portray key brands positively through new stories and advertising channels. Ensured open communication among all members of the marketing team.
• Oversaw the work of advertising teams and the public relations department concerning service offerings, new program implementation, and brand development.
• Analyzed social marketing metrics to determine ROI and track weekly growth patterns. Collected marketing information, analyzed monthly sales data, and forecasted results for the new year.
• Increased company revenue by $5M in a single year by investigating options on cost and service quality and negotiating better pricing for digital products.