Marketing manager
Resume examples

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

• Identified potential territories for growth opportunities while sustaining current customer relations
• Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
• Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
• Developed an annual business plan and sales goals for the Wholesale division.

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

• Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
• Performed Competitor Research and Market Research to articulate the product value proposition.
• Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Developed annual business plans to drive sales growth and profitability working closely with C-Suite. Oversaw budget of $3M while directing team of 6. Led marketing, branding, advertising, POS marketing & concessions, web, and public relations.

• Generated brand awareness by creating coherent online, offline branding, and product campaigns.
• Created brand manual as a framework for a consistent flow of internal and external brand and marketing communication.
• Produced high-impact strategies to successfully reposition the label, maximize brand equity and engage the consumer base.
• Developed and directed all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Directed Marketing initiatives with licensee partners and manage the store as well as retail partner promotions.
• Launched new website and B2B platform for sales representatives, retail partners/concessions saving $300K annually.
• Successfully rolled out a campaign featuring authentic and relatable people instead of fashion models.
• Planned and executed POS promotions, sales staff competitions/incentive programs for retail partners/chains.
• Established effective PR strategy resulting in 25% more press coverage and increased consumer interest and sales.

Managed $70K marketing budget, including advertising, print collateral, trade shows and seminars, and services from an advertising company and a PR company.

• Led company’s inaugural e-mail marketing initiative, resulting in a considerable increase in customer traffic.
• Organized and executed company representation in trade shows, conferences, and seminars.
• Maintained content for the company Web site, print advertisements, and corporate sales collateral.
• Executed direct marketing operations, including monitoring of in-house telemarketers.

Oversaw all collateral updates across all agency departments, in various forms of media/content while simultaneously managing the IT, legal, graphic design, production, client services, and media personnel departments through the development and launch of a new website.

• Managed and actualized the strategy on multiple cross-departmental initiatives by creating and meeting project timelines, establishing clear lines of communications, and managing internal and external resources.
• Worked directly with client teams to understand project requests, gather requirements, define objectives, deliverables, and delivery dates; planned resources and developed clear and actionable project plans.
• Wrote clear and detailed project briefs for the Creative team, answered any internal and external questions.
• Supported the global field sales team in positioning and closing large strategic deals while serving as the key product expert for external customers as well as internal teams.
• Checked the accuracy of every collateral file for rebranding accuracy, alongside the graphic design team.

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

• Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
• Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
• Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
• Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
• Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
• Ranked as the most positive and easy to work with employee out of a 50-person team.

Worked with product developers to outline unique marketing and advertising solutions to increase revenue and expand customer base. Responsible for strategic planning processes, targeted marketing communications, and product launch initiatives.

• Evaluated existing product distribution channels and proposed new program ideas to keep marketing activities in line with consumer trends.
• Increased revenue stream by $1.8M by improving the company website, curating a direct mail campaign for product launch, and developing promotions to generate leads and drive new clients.
• Partnered with senior-level executives to develop digital and print media to increase consumer awareness, promote the brand and optimize the company’s online presence.
• Led copy-writing and creative design assignments for digital and print assets, including social media, PR campaigns, website, and community engagement.
• Cultivated relationships with several community partners, including advocacy groups, media outlets, and outside businesses, to keep the brand relevant and dynamic in the market.

Maintained digital databases for multiple clients while consulting with the marketing and social media teams to schedule new promotional campaigns and increase brand awareness. Increased client referral rates, analyzed past SEO performances, and provided senior staff with written reports on results.

• Tracked key metrics and ROI for web, email, and social campaigns, and presented upper management with weekly reports, strategy proposals, and event analysis.
• Drafted monthly newsletters and updated Yoast SEO plugins to make blogposts user-friendly.
• Enhanced web user experience by helping the IT department improve website connectivity.
• Managed marketing purchase orders and audited invoices valued at up to $65K.
• Trained new marketing associates on brand handling, marketing procedures, and customer retention strategies, ensuring their work was in line with the company's policies and end goals.

Oversaw all facets of the product launch process including the development and execution of go-to-market plans and marketing communications. Optimized productivity and efficiency by implementing process standardization procedures. Leveraged process management skills by fostering a culture of continuous improvements and quality. Provided monthly process updates to senior leadership.

• Collaborated with cross-functional teams to oversee the product launch campaigns and delivery of corporate marketing and email marketing campaigns to drive client development and business growth.
• Conducted customer feedback surveys and studied consumer behavior by analyzing data. Implemented change throughout the organization which resulted in a 10% increase in NPS.
• Translated complex data into a user-friendly format such as graphs, charts, and other visual aids for management.