Marketing specialist
Resume examples

Created detailed and visually appealing presentations for business decision-makers and clients. Conducted market research as directed to attain a better understanding of the needs of clients and target audiences. Designed graphics and copy for various marketing collateral.

• Built brand awareness and drove sales revenue through numerous local marketing and community outreach programs.
• Assisted in monitoring active marketing programs and developing activities to improve client campaigns.
• Collaborated with the marketing team to find creative ways to gain exposure for our client products and services.
• Submitted ideas for experimental marketing campaigns designed to enhance the client’s brand awareness.
• Managed community outreach campaign development and setup between the marketing team and channel leaders.

Played an integral role in the development and execution of marketing plans to reach targets from brand awareness to product promotion. Designed successful campaigns including and new logo, Web site, and marketing materials, internal and external messaging, internal communications, and coaching. Collaborated with sales team, directors, and marketing team to prepare RFI. And RFP’s.

• Established paid traffic SEM to increase search visibility through Google Ads and improved marketing leads by 75%.
• Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients coming in through e-mail marketing channels.
• Assisted in executing internal and external events, including trade shows, conferences, and parties.
• Created content for corporate Web site, sales presentations, e-mail campaigns, and corporate sales collateral.

Generated demand, leads, and highly lucrative opportunities; produced $1M revenue through prospective leads. Engaged clients/prospects during property visits. Grew client network and managed client relationships for revenue growth and profitability.

• Created strategic business development and marketing plans to leverage brand proposition and market positioning.
• Analyzed the resort’s position in the market and developed improvement plans in the areas of Operations, Guest and Associate Satisfaction, Sales & Marketing, Revenue, and ROI.
• Cultivated positive relationships with potential clients with persuasive messaging delivered through phone correspondence, email interactions, and compelling sales/marketing presentations. Evangelized uncompromising exceptional guest experience.

Customized marketing strategy while targeting potential clients in different market segments. Optimized brand visibility through Facebook, Instagram, and Google AdWords. Promoted business through digital marketing, direct mail, radio and television advertisements, social media, and pay-per-click (PPC) campaigns.

• Established and grew a robust portfolio of qualified sales contacts through lead generation/follow-up, participation in networking events, and client referrals.
• Maximized client retention rates and repeat business volumes by providing world-class service throughout the sales cycle, from customer engagement to final return.
• Built and managed complex client relationships to define their digital media strategy and ROI goals.
• Established trusting relationships with clients to meet all commitments with adequate preparation, delivery, and follow-through.
• Closed sales against competitors by actively listening to client needs, budgets, and key buying factors, delivering compelling marketing presentations, and overcoming objections.