Marketing specialist
Resume examples

• Supported marketing and creative teams in the development and execution of promotional programs, develop both email and direct mail campaigns
• Analyzed campaign performance to optimize campaign performance.
• Managed Lead Routing Process, providing regular reporting to the manager.
• Assessed lead and opportunity conversion rates, along with overall lead performance.
• Identified the information needs of the CLM team contributed towards the analysis and evaluation of campaign performance.

Managed campaign execution, project management, social media management, data analysis and reporting, content creation, email marketing, and administration. Engaged with and built positive relationships with management, marketing team, and clients.

• Analyzed social media metrics across different platforms and evaluated patterns of behavior to make behavioral adjustments.
• Managed all eCommerce sales for our clients across numerous platforms, including Amazon, Shopify, Target, and Walmart.
• Coordinated paid digital marketing activities through AMS, Facebook, Google, and various eCommerce platforms.
• Performed day-to-day account management as needed, and wrote, summarized, and distributed reports to stakeholders.
• Planned and designed email campaigns optimized to increase target audience engagement metrics.

Prepared and delivered several presentations under the guidance of marketing managers on project statuses to clients and key stakeholders. Researched and presented marketing strategies to management and clients, leading to increased brand awareness and market expansion.

• Developed marketing campaigns and strategies for clients in the retail industry to support their sales goals and initiatives.
• Identified the most effective marketing and media combinations to enhance advertising campaigns.
• Coordinated the day-to-day activities that led to the efficient workflow for completing projects and tasks in support of the company’s strategic objectives.
• Assumed a variety of tasks to allow for the successful completion of the marketing team’s project pursuits and communications.
• Scheduled events, answered emails, conducted data entry, and a variety of other administrative tasks as directed.

Managed marketing campaigns throughout the project cycle, from the idea stage through execution and implementation. Monitored and evaluated strategic online media and advertising campaign initiatives. Assisted in recruiting, hiring, and supervising temporary marketing and promotions staff.

• Stayed up-to-date on media channels and advertising trends to make impactful recommendations to lead marketing and account managers.
• Collaborated with the creative and interactive teams to execute established marketing plans and ensure client satisfaction.
• Setup conference calls with clients to identify key goals, objectives, and target audiences to create effective media campaigns.
• Wrote direct-response copy for a variety of clients, ensuring brand messaging was up-to-date and addressed targeted audiences’ likes.
• Enabled client teams to conduct business with clients, market their products and services, and customer experiences through transformative strategic solutions.

Reported to the regional marketing manager to drive customer engagement, marketing campaigns, and brand loyalty. Improved our clients‘ online presence and performance while identifying consumer and market trends. Observed, maintained, and instituted research methods for accurate performance data.

• Utilized testable marketing plans and strategies to enhance and build trust in brand relationships with our clients.
• Monitored and evaluated online media presence and campaigns to ensure they were up-to-date and effectively promoted our clients’ brands.
• Collaborated with the local marketing team to identify opportunities and create programs that benefited the company’s bottom line.
• Focused on sales and promotions to ensure client projects reached target audiences and revenue goals were met.
• Liaised between the company and the client to meet marketing goals, establish an open line of communication, and increase brand exposure.