Marketing specialist
Resume examples

Ensured the execution of all brand, program, event, and communication projects were completed on schedule. Demonstrated a general understanding of market trends and budget management to keep projects within allotted quarterly funding restraints.

• Served as the lead on numerous marketing campaigns for national retail companies, including Target, Walmart, and Wayfair.
• Played a foundational role in the development and execution of the company’s global marketing strategy.
• Scaled out already significant marketing events strategy aimed at driving demand in the enterprise segment.
• Worked cross-functionally with the company’s enterprise sales, product marketing, business development, and customer success teams.
• Ensured the development of cost-effective, consistently high-standard media in line with the company’s business targets.

Developed and implemented marketing techniques to optimize ad campaigns to ensure the company’s clients maximized profits in their respective industries. Oversaw and coordinated the marketing team in the design, implementation, and execution of assigned field marketing campaigns.

• Promoted lead generation by working with sales team managers and marketing team managers to generate upsell opportunities.
• Worked with brand ambassadors to ensure campaigns ran efficiently and clients were kept at the forefront of their respective industries.
• Created upsell opportunities by collaborating with marketing account managers and research analysts.
• Kept up-to-date on competitive and industry trends and constantly reported research findings to the marketing sales team.
• Documented and tracked customer intelligence and leads and shared growth opportunities with the sales team.

Demonstrated a deep understanding of branding, managing, and positioning products that drove an average of 25% revenue increases for national clients over 10 years. Managed timelines and deliverables for a 24-client portfolio, worked with external vendors, and ensured timely project execution.

• Led publisher and partnership relationships to gather data, collaborative targeting, and segmentation information.
• Monitored data, evaluated trends, and created dynamic and engaging copy to optimize search engine optimization and marketing.
• Tracked, evaluated, and managed ongoing sales and client activities and client-related information in various programs.
• Curated and implemented marketing editorial calendars for each client to schedule email campaigns, social media communications, and digital ads.
• Collaborated with management to ensure cohesive and effective communication strategies for our clients.