Marketing specialist
Resume examples

Ensured the execution of all brand, program, event, and communication projects were completed on schedule. Demonstrated a general understanding of market trends and budget management to keep projects within allotted quarterly funding restraints.

• Served as the lead on numerous marketing campaigns for national retail companies, including Target, Walmart, and Wayfair.
• Played a foundational role in the development and execution of the company’s global marketing strategy.
• Scaled out already significant marketing events strategy aimed at driving demand in the enterprise segment.
• Worked cross-functionally with the company’s enterprise sales, product marketing, business development, and customer success teams.
• Ensured the development of cost-effective, consistently high-standard media in line with the company’s business targets.

Developed and implemented marketing techniques to optimize ad campaigns to ensure the company’s clients maximized profits in their respective industries. Oversaw and coordinated the marketing team in the design, implementation, and execution of assigned field marketing campaigns.

• Promoted lead generation by working with sales team managers and marketing team managers to generate upsell opportunities.
• Worked with brand ambassadors to ensure campaigns ran efficiently and clients were kept at the forefront of their respective industries.
• Created upsell opportunities by collaborating with marketing account managers and research analysts.
• Kept up-to-date on competitive and industry trends and constantly reported research findings to the marketing sales team.
• Documented and tracked customer intelligence and leads and shared growth opportunities with the sales team.

Acquired in-depth knowledge of key issues, competitive landscape, marketing trends, and implications across multiple industries to create and execute digital media buying plans to increase our e-commerce sales, increase our brand awareness, and expand our market share.

• Defined marketing strategies across the company, including awareness campaigns, creative ideas, and image-building.
• Demonstrated a willingness to review data, project progress, final work, and effectiveness with meticulous attention to detail.
• Classified and understood client profiles to create innovative and effective marketing strategies that successfully reached targeted customer types.
• Maintained relationships with clients and key stakeholders to ensure satisfaction with the campaign progress and made adjustments when necessary.
• Developed marketing strategies for product launches, events, and other initiatives that aligned with the marketing goals and initiatives of our clients.