Marketing manager
Resume examples

Built a new wholesale account base, while maintaining and growing current relationships. Collaborated with cross-functional teams on the product, marketing, and production timelines. Managed customer service of all wholesale accounts. Analyzed business to make strategic recommendations for growth. Created social media/marketing campaigns and Streamlined process improvement initiatives to increase productivity and efficiency. Orchestrated quarterly national tradeshows.

• Identified potential territories for growth opportunities while sustaining current customer relations
• Successfully brought in $110K of new business through new customer partnerships and creative sales promotions
• Led on design presentation, proposal, and execution to a national retailer for an exclusive collaboration concept.
• Developed an annual business plan and sales goals for the Wholesale division.

Executed channel growth and marketing strategy by identifying new partners, building a sales pipeline, influencing key decision-makers, and closing often high-profile deals. Transformed data and insights into profitable initiatives to increase ROI of marketing efforts by collaborating with multiple stakeholders and cross-functional teams including direct and channel marketing, solution architecture, product management, and account management, and agency partners throughout the sales cycle.

• Spearheaded marketing initiatives to drive conversions, customer retention, and distribution at a local level to meet regions’ annual revenue and EBIT target.
• Implemented innovative and robust plans while leading strategic market planning to achieve regional revenue and sales goals.
• Managed full marketing mix including effective innovative campaigns, events, and web presence, trade participation, and customer communication to generate profitable revenue growth and sales.
• Earned reputation as the “go-to” for information about Salesforce, SKUs, product pricing, internal resources, and products.
• Positioned Value Added Resellers for sales success through facilitating quarterly webinars that enhanced product and program knowledge
• Ranked as the most positive and easy to work with employee out of a 50-person team.