Advertising
Resume examples

Managed online advertising campaigns including mobile executions, eCommerce enhanced content, product demo videos, microsites, mobile ads, websites, Facebook video ads & applications, and website maintenance.

• Conducted cold calls, generated referrals attended various trade shows, and traveled to networking events to drive business development.
• Provided sales presentations to win and grow new business within the account; facilitate presentations and collaborate with business teams on the most efficient, cost-effective means of production & delivery; partner with approximately 20 Print Buyers.
• Created and executed successful marketing and print advertising campaigns that align with the client's needs.
• Coordinated campaigns with banner ads, print ads, and targeted emails in coordination with Media Buyers across the country.

Multifaceted role encompassing relations and creative direction functions to successfully execute engaging advertising strategies that hold the attention of the target audience whilst communicating the brand’s message.

• Execute in-depth market research and analysis using specialized industry resources to identify target market/audient and develop strategic campaign initiatives.
• Leverage multitasking and project management skills to simultaneously manage different client accounts.
• Successfully surpassed clients’ expectations by developing a work culture that is conducive to cross-functional team collaborations which facilitate the execution of advertising strategies.
• Supervised creation and execution of multi-million dollar campaigns, rebranding, and long-term initiatives.
• Employ relation expertise to develop an intricate network of media contacts such as newspapers, magazines, and websites.

Oversaw negotiation, placement, billing, invoicing, and reporting of all media for clients and the agency. Served as the go-to knowledge source for the Pod team.

• Launched, executed, and consistently improved advertisements and landing pages with A/B tests.
• Cultivated positive relationships with clients by providing reporting and strategy recommendations.
• Built and optimized Facebook and paid search (Google Ads, Bing Ads, Yahoo Gemini) accounts.
• Acted as the strategic leader and voice for all paid media-related acquisition initiatives for assigned clients.
• Leveraged accountability strategies to drive sales to hit numeric goals.