Advertising
Resume examples

Functioned as a marketing advertiser for projects over $500,000. Oversaw an advertising team of approximately 12 professionals while working on an average of 5 – 8 projects at a time. Increased territory growth by building and maintaining strong business relationships.

• Spearheaded updated efforts to review competitors’ multimedia ads and ensure our ads addressed the needs of target audiences.
• Bolstered our digital, print, radio, and television advertisements and contained a consistent brand voice for each of our clients.
• Championed a new approach to better understand our clients’ target audiences and collaborated with the design teams in the creation of effective advertising campaigns.
• Led cross-departmental brainstorming sessions to cultivate ideas and concepts for better advertising campaigns.
• Implemented and led annual the company’s Summer Marketing Event, fostering team building and boosting morale among staff members.

Developed or recommended specific media ad campaign strategies to increase the client’s brand recognition, attract and retain customers, and maintain and increase customer satisfaction and experience. Hired and trained assistant media planners and ensured deadlines were clear and feasible.

• Created, implemented, and monitored media plans and campaigns across the assigned client portfolio of 12+ high-end accounts averaging $150k annually.
• Met with clients regularly to identify target audiences, analyze their characteristics, and their media behaviors and habits.
• Developed and implemented national and local media campaigns for some of the biggest brands in sports technology.
• Prepared RFPs for media publishers, served on the analytical team to determine the best media selections, and negotiated rates with applicants.
• Worked closely with internal teams to develop target audiences and objectives, and developed detailed media flowcharts.

Optimized project lifecycle processes, including data management, market research, reporting, billing, and analytics. Utilized Google Ads and Microsoft Ads to analyze and other tools to monitor website traffic and engagement and produced detailed reports explaining trends and keyword rankings.

• Partnered with an external advertising agency to purchase and co-op television and radio campaigns in national segments in which we did not have a presence.
• Tested, monitored, and implemented search tactics for paid searches to optimize campaigns, analyze data, and extrapolate data.
• Extracted ad campaign data and generate summarized reports regarding performance and provide future actionable insights.
• Worked cross-functionally with multiple teams to develop campaign strategies and evaluate performance effectiveness.
• Suggested new or improved technologies and trends regarding digital marketing best practices to enhance marketing strategies.