Advertising
Resume examples

Prepared and delivered numerous presentations on project status to the marketing team and clients. Played a pivotal role in alleviating the stress of getting new business by increasing sales by 15% and extending agreements with existing clients by demonstrating excellent communication and relationship-building.

• Fostered four strategic business partnerships with local entities and forged alliances with several radio and television stations.
• Managed advertising portfolios for more than a dozen clients, facilitating marketing strategies and providing expertise throughout the year.
• Maintained training in sales skills, product features, competitive data, advertising benefits, and industry trends.
• Collaborated with the design and sales teams to create ad campaigns that targeted specific regions and populations.
• Assisted company sales representatives in achieving monthly quotas and meeting organizational goals.

Analyzed market and sales data to design creative strategies to ensure client ad campaigns reached their target audience effectively and efficiently. Met with clients and developed several campaign options based on their needs and budgets. Interacted with internal/external parties to manage media plans.

• Collected data from various media channels, including radio, television, newspapers, magazines, billboards, and the internet.
• Researched the client’s brand and marketing goals and administered a large portion of a well-thought tactical plan for campaign development and deployment.
• Managed timelines and deliverables while updating media managers and supervisors of all progress and challenges.
• Assisted in training new employees, ensuring they were given and set up with the right programs and files and tasks were clearly defined.
• Prepared and participated in presentations with potential new clients and new business opportunities.

Responsible for developing creative marketing ideas and media proposals to enhance the company’s portfolio of local campaigns. Managed the placements of our clients’ advertisements in phone books and online directories. Facilitate media campaign optimization according to our clients’ needs and goals.

• Assigned to analyze existing profitability plans and identify key demographics by comparing and evaluating the impact of television, radio, and online media channels.
• Planned, launched, and executed digital advertising campaigns to increase brand awareness and drive new business.
• Reported new business opportunities to increase the company’s client portfolio, drive revenue, and profitability.
• Tasked with conducting A/B testing on advertisements and website landing pages to find areas for refinement and improvement.
• Analyzed live data and collaborated with media development teams to create dollar-per-dollar growth for clients.