Media planner
Resume examples

Analyzed market and sales data to design creative strategies to ensure client ad campaigns reached their target audience effectively and efficiently. Met with clients and developed several campaign options based on their needs and budgets. Interacted with internal/external parties to manage media plans.

• Collected data from various media channels, including radio, television, newspapers, magazines, billboards, and the internet.
• Researched the client’s brand and marketing goals and administered a large portion of a well-thought tactical plan for campaign development and deployment.
• Managed timelines and deliverables while updating media managers and supervisors of all progress and challenges.
• Assisted in training new employees, ensuring they were given and set up with the right programs and files and tasks were clearly defined.
• Prepared and participated in presentations with potential new clients and new business opportunities.