Market research

Market research
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Market research
Market research
Resume examples

6Market research resume examples found

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Marketing analyst

Entry level

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

  • Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
  • Measured campaign success against pre-defined metrics and criteria across channels
  • Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
  • Identified target companies via internet research, industry associations, business intelligence tools, and publications.
  • Generated relevant financial information for specific business cases, products, and projects.
  • Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
  • Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.

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Market research analyst

Entry level

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

  • Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
  • Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
  • Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
  • Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
  • Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.

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