Market research

Market research
Resume examples

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Market research
Market research
Resume examples

6Market research resume examples found

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Market research analyst


Hired to measure the effectiveness of existing marketing programs and strategies, and provide recommendations for improvements to address the needs of target audiences. Devised and evaluated methods for collecting data, including client questionnaires, surveys, and opinion polls.

  • Produced and reported on business unit metrics relevant to website traffic, conversion rates, and revenue growth.
  • Formulated an optimized marketing method that could be easily tested, measured, and reported on for key stakeholders.
  • Researched and qualified potential client leads for the company’s dedicated contract services sales force division.
  • Managed the day-to-day traffic acquisition activities across numerous marketing channels and adjusted campaigns accordingly.
  • Analyzed customer satisfaction rates related to our client's products and services and provided suggestions for improvements.

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Marketing analyst


Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

  • Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
  • Designed and programed SAS/SQL code to prepare data for analysis.
  • Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
  • Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
  • Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
  • Introduced a new training program to ensure all sales associates received extensive and timely training on products.
  • Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
  • Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
  • Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
  • Translated customer strategies into a tactical business plan to achieve business goals
  • Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
  • Reviewed competitive market data across marketing channels to influence future project work.

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