Digital marketing
Resume examples

Promoted online reputation for more than 15 brands by overseeing social media growth, lead generation, and overall engagement with digital channels. Optimized ad accounts and marketing campaigns to drive revenue and enhance brand presence online. Implemented PPC and SEO programs for corporate clients.

• Generated marketing qualified leads that led to $450K in closed deals within 3 months.
• Outlined new marketing metrics by working with marketing managers and senior executives.
• Led business outreach initiatives by involving 5-7 new advertising partners each month, accounting for 60% of the company’s revenue for the past fiscal year.
• Supervised junior staff to manage social media advertising strategies for more than 45 social media accounts, increasing conversions and web referrals by 120% in the first three months.
• Updated monthly social media reports and implemented new viral marketing campaigns to exceed conversion and raise brand awareness.

Liaised with web developers and marketing professionals to design new and profitable campaigns, ensuring adherence to budget and estimated costs. Mentored junior staff in SEM terminology and SEO to cater to innovative digital programs for individual businesses and corporations.

• Increased web daily visitors from 15,000 to 180,000 within one year by actively managing the client’s social media campaigns and achieving 1st-page rankings across all major search engines.
• Optimized URLs, webpage titles, sitemaps, and blog articles. Reviewed analytics reports to measure the success of the new SEO solutions and revise site glitches.
• Performed site audits, reported page delays, and collaborated with the IT department to clear cache and troubleshoot broken websites.
• Increased CTR for 15 transactional keywords from 8% to 13%.
• Presented the executive team with updates on SEO progress, press releases, and latest website metrics, inviting each member to propose new solutions to optimize the platform and enhance the brand’s image online.

Crafted and implemented consumer-facing and innovative digital campaigns and activations ideas in conjunction with the company’s brand awareness and sales goals/initiatives. Ensured all campaign touch points were communicated clearly and concisely. Developed, tested, and scaled new digital initiatives.

• Created the overall digital strategies, task and duties timeline, implementation for each part, and report generation to measure success.
• Analyzed measurement studies and attribution to identify strategic opportunities for market growth and the development of new ideas.
• Conceptualized and led the company’s campaign strategies for fundraising, e-Commerce, and donation programs.
• Developed and executed lower funnel strategies that drove sales and maximized ROI, audited existing accounts, and reported on necessary restructures.
• Grew marketing qualified lead traffic to reach a high propensity to successfully achieve 15% new business year after year.

Maintained client brands by developing and implementing marketing campaigns, performing market research advertising trends, strategizing with the marketing team and clients, and creating and implementing plans to help clients increase brand awareness and market growth.

• Synthesized business goals and initiatives into achievable and measurable digital metrics to create and implement campaign strategies across numerous channels.
• Converted competitive business by identifying needs not met by competitors, resulting in increased sales of over $100k within six months.
• Developed and executed online customer acquisition strategies and ad campaigns for our client's products and services.
• Monitored and consistently tested and optimized campaign initiatives to align with performance goals and KPIs.
• Troubleshot account issues and presented recommendations to the management, IT, and marketing teams.