Digital marketing
Resume examples

Helped with aligning keyword and SEO strategies by researching social media SEO tactics and current trends and delivering summary reports on the findings. Created original content to increase organic and referral traffic to all social media platforms. Memorized SEO best practices and basic keyword metrics.

• Launched 3 social media communities and developed new strategies to increase brand awareness, leading to an engagement growth 35% higher than the average.
• Increased average views by 32% by creating original blogs, YouTube videos, and tailored posts.
• Designed editorial calendars and curated upcoming content, ensuring each blog post was keyword-optimized to increase channel growth before being published.
• Provided timely customer support to inquiries via social media portals and email contact forms.
• Created and monitored e-mail marketing campaigns via MailChimp to engage with inbound leads and prospective customers.

Researched new ways to improve organic search results by exploring strong and profitable keywords. Responded to customers’ inquiries via online forms. Helped review client websites in preparation for SEO and SEM strategy presentations.

• Drafted reports on various SEO functions, including data collection strategies, keyword research, and link optimization. Stayed up-to-date with the latest SEO trends and documentation.
• Researched promotional venues and link-to sites, noting instituted metrics and measuring tools.
• Outlined a personalized email marketing strategy based on the client’s requests, including the production of graphics, call-to-actions, target messages, and templates.
• Produced brochures and banners for advertisements as per senior management’s instructions.
• Helped startups and small businesses in different industries rank first on Google’s search engines based on their industry and city.

Worked cross-functionally with the company’s managers and coordinators to create and implement seasonal digital marking strategies based on several KPIs including awareness, conversion, engagement, and retention. Oversaw timelines and asset deliveries, and participated in cross-functional meetings.

• Analyzed customer insights and translated them into marketing campaign development, growth opportunities, and strategies.
• Grew brand awareness through the implementation of testable marketing plans and made adjustments based on KPIs.
• Created client-facing visual reports that effectively displayed and communicated the success of campaign plans.
• Assisted with monthly marketing calendar planning and updating third-party vendors to align activities.
• Partnered with external agencies to drive the development, execution, and optimization of various digital eCommerce campaigns.

Planned, developed, and executed the company’s marketing and advertising goals. Coordinated marketing initiatives to align with company standards and client accounts. Collaborated with the accounting department to ensure client campaign requirements were met on time and within budget.

• Assisted in developing and monitoring copy and campaigns to ensure they were effectively marketing our clients’ brands and were adjusted accordingly.
• Supported the marketing department’s goals by coordinating logistics and activities for our clients and making adjustments when necessary.
• Encourage conversations about needed changes to tracking, updating, and shifting market techniques and trends.
• Developed, wrote, and managed engaging content across various online channels to improve lead generation and grow market share.
• Planned and monitored the company’s online presence on social media and made recommendations to optimize communication activities.