Digital marketing
Resume examples

Branded and launched an online business and developed a business plan. Implemented multi-channel sales strategy leveraged marketplaces including Zulily and Amazon. Built coherent brand and marketing strategy through value-driven marketing. Cultivated trusting relationships with prospective customers.

• Created and aligned content for social media, blog, mailing campaigns, and press releases for a brand presentation; executed digital marketing tools including SEM, lead generation/nurturing systems, and social media optimization.
• Facilitated email automation and email campaigns based on an Editorial Calendar.
• Identified target companies via internet research, industry associations, business intelligence tools, and publications.
• Successfully handled website creation and marketing programs by building up social media account across several industries which grew sales by 50%.
• Collaborated with Creative and Sales teams to manage pipeline, develop pricing, draft SOWs, and attend pitches.

Developed and implemented the SEO marketing strategy to support and expand marketing initiatives. Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.

• Utilized search engine optimization(SEO) strategy to write compelling copy to boost a website’s search engine ranking. Leveraged keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search.
• Built brand and product awareness through Search Engine Optimization of the website to increase web search results, attracting new members
• Work with the Director of Digital Marketing and Senior Management stakeholders to establish effective SEO strategies.
• Drove growth through leveraging SEO strategy within an eCommerce environment.
• Partner with IT and our web development vendor to ensure SEO best practices.
• Managed the Learning Management System to guide members & prospective members in their buying journeys.
• Developed content that is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience.
• Established workflows that support the website’s content strategy.
• Collaborated with website developers and account managers to meet Key Performing Indicators (KPIs).

Helped clients to enhance brand awareness and visibility, achieved market leadership, accelerated growth and revenue using paid search and SEO optimizing listings. Researched, organized, and spearheaded keywords for Pay-Per-Click service. Develop and execute successful social media campaigns that create a strong, visible online presence.

• Architected and built a successful brand through the private label on Amazon by positioning and selling 6 different products on Amazon resulting in $4M of profit.
• Performed Competitor Research and Market Research to articulate the product value proposition.
• Launched and direct SEO strategies across content sites and wrote comprehensive monthly SEO/SEM reports to evaluate site performance and highlight areas of potential improvement.

Managed monthly paid channel budget of $120K. Supervised 3 people for email marketing, content creation, and traditional media partnerships. Established marketing and business development strategies in an entrepreneurial environment.

• Developed marketing technology and analytics on GTM for a global payments network provider which increased organic, paid, and direct channel revenue by 250%.
• Streamlined cost of mobile application installations on Google and increased organic qualified leads x10 by establishing technical SEO. Promoted the brand as a leading cross-border payments provider.
• Applied responsive web design for device optimization to engage consumers through multi-channel marketing. Designed websites and mobile applications which were acquired by MasterCard.

Oversaw the development and production process of digital content delivery projects for global publishing and education companies. Directed and actualized multiple Higher Educational projects by defining scope, reviewing project plans, implementing corrective measures, mitigate risk, creating project timelines, and managing internal and external resources.

• Developed customized, digital products of Higher Ed services for $2M worth accounts.
• Strategically anticipated, identified, and forecasted project and development needs for a wide range of projects.
• Created all integrated marketing and communications strategies, ensuring continuity of corporate brand consistency and distinction.
• Guided and led high-performing creative team, and cross-functional teams by crafting clear and detailed project briefs and executing brand recognition strategies while ensuring projects develop on brand and on schedule.

Maintained and expanded the company’s social media presence on a variety of platforms, including Twitter, Instagram, TikTok, and Facebook. Drafted ideas for new digital media and marketing strategies within short timeframes and presented results to senior management.

• Increased average weekly Facebook reach by over 200% within 90 days by creating new contests, and promotions, and publishing original content to reflect company goals.
• Improved monthly social media presence by 18% by overseeing the quality of weekly content.
• Measured the ROI of various social media channels and proposed new tactics to optimize client outreach through new products and brand launches.
• Revised monthly social media reports focusing on popular keywords and actionable metrics. Delivered updated platform effectiveness documentation to senior management for review.
• Reinforced relationships between graphic designers, online marketing team, and brand development staff, encouraging a united team aimed at the success of the brand.