Marketing analyst
Resume examples

Provided strategic direction and guidance to develop the marketing strategy aligning with the organization's goals. Managed end-to-end project management of key analytics creating a direct impact on internal and external clients, meeting quality goals, and delivery.

• Played a key role in redesigning the company's product offerings in response to a quickly changing market by extensive market and developing comprehensive customer profiles.
• Designed and programed SAS/SQL code to prepare data for analysis.
• Performed Predictive Modeling and document existing and new SAS code and SQL code processes. Created reports and presentations to support decision-making.
• Established and sustained strategic relationships with clients through inspiring loyalty based on mutual goals.
• Worked directly with product vendors and corporate marketing teams to conduct research and testing for marketing.
• Introduced a new training program to ensure all sales associates received extensive and timely training on products.
• Evaluated competitors and reviewed prices, sales, marketing, distribution, products, purchase negotiations, and financial feasibility to ensure optimal product offerings to elevate market presence.
• Utilized data and analytical skills to Prepare marketing plans to meet changing markets and competitive conditions.
• Fostered a culture of collaboration and teamwork across the marketing team and trusted vendors to achieve the enterprise's goals
• Translated customer strategies into a tactical business plan to achieve business goals
• Collaborated with DACI, and IT Business Analysts to compile weekly/monthly/quarterly reports on segment and channel performance.
• Reviewed competitive market data across marketing channels to influence future project work.