Marketing analyst
Resume examples

Oversaw US wholesale and retail customers by devising and executing successful marketing campaigns that create strong relationships and trigger sales. Developed detailed reports for executives within the wholesale business.

• Provided analysis of website traffic for key clients including monthly and quarterly updates, yearly summaries, and ad hoc requests.
• Measured campaign success against pre-defined metrics and criteria across channels
• Analyzed social media trends and utilized analytics tools to drive traffic to web pages as well as to create blogs that capture the attention of the company’s followers.
• Identified target companies via internet research, industry associations, business intelligence tools, and publications.
• Generated relevant financial information for specific business cases, products, and projects.
• Designed new queries and utilized existing query models to draw relevant customer information for the development of financial reports utilized in forecasting, trending, and results in analysis.
• Devised an innovative process to prepare detailed board packages based on customer proposal, contract renewal, products and services, negotiations, and financial information.