Digital marketing specialist
Resume examples

Maintained client brands by developing and implementing marketing campaigns, performing market research advertising trends, strategizing with the marketing team and clients, and creating and implementing plans to help clients increase brand awareness and market growth.

• Synthesized business goals and initiatives into achievable and measurable digital metrics to create and implement campaign strategies across numerous channels.
• Converted competitive business by identifying needs not met by competitors, resulting in increased sales of over $100k within six months.
• Developed and executed online customer acquisition strategies and ad campaigns for our client's products and services.
• Monitored and consistently tested and optimized campaign initiatives to align with performance goals and KPIs.
• Troubleshot account issues and presented recommendations to the management, IT, and marketing teams.