Digital marketing manager
Resume examples

Crafted and implemented consumer-facing and innovative digital campaigns and activations ideas in conjunction with the company’s brand awareness and sales goals/initiatives. Ensured all campaign touch points were communicated clearly and concisely. Developed, tested, and scaled new digital initiatives.

• Created the overall digital strategies, task and duties timeline, implementation for each part, and report generation to measure success.
• Analyzed measurement studies and attribution to identify strategic opportunities for market growth and the development of new ideas.
• Conceptualized and led the company’s campaign strategies for fundraising, e-Commerce, and donation programs.
• Developed and executed lower funnel strategies that drove sales and maximized ROI, audited existing accounts, and reported on necessary restructures.
• Grew marketing qualified lead traffic to reach a high propensity to successfully achieve 15% new business year after year.