Market research analyst
Resume examples

Maintained client documentation and ensured that analytical data was entered timely and accurately. Studied market conditions to evaluate potential sales opportunities for our client's products and services. Utilized KPIs to monitor and forecast marketing and sales trends.

• Gathered data to help the company market products and services for its portfolio of clients using customer demographics, preferences, and needs.
• Utilized interviews, questionnaires, focus groups, opinion polls, interactive interviews, and market analysis surveys to ascertain consumer opinion.
• Helped define the company’s position in the market by researching our competitors and analyzing data such as sales and marketing methods.
• Designed a new survey utilizing Qualtrics to enhance data collection methods regarding consumer online engagement.
• Managed contract reviews and expense analysis, and coordinated activities for assigned client accounts and campaigns.