Managed monthly paid channel budget of $120K. Supervised 3 people for email marketing, content creation, and traditional media partnerships. Established marketing and business development strategies in an entrepreneurial environment.
- Developed marketing technology and analytics on GTM for a global payments network provider which increased organic, paid, and direct channel revenue by 250%.
- Streamlined cost of mobile application installations on Google and increased organic qualified leads x10 by establishing technical SEO. Promoted the brand as a leading cross-border payments provider.
- Applied responsive web design for device optimization to engage consumers through multi-channel marketing. Designed websites and mobile applications which were acquired by MasterCard.