Branding
Resume examples

 Grew the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time while answering all consumer's questions. Created a strong network, established, and maintained relationships with key local individuals, crafted content, and drove the brand engagement on Social Media.

• Promoted the company as well as the street team through mobile marketing. Collaborated with sales to open new distribution points for Red Bull within the university campus.
• Worked with Marketing Manager to translate company goals to individual client’s needs
• Increased brand awareness and sales by promoting products through a variety of media channels.
• Participated in Red Bull events and supported events to ensure an unforgettable brand experience for consumers.

Strategically adapt the company’s brand for the target market, encompassing lifestyle, brand vision, and value proposition. Think long-term and develop roadmaps for potential additional programs and products.

• Work closely with vendors providing advertising services to establish proper tone and visuals appropriate to the target demographic, increasing demographic usage by 50% and overall usage by 75%.
• Demonstrated brand awareness with a strong focus on results, assisting on product development and pricing strategy.
• Managed the budget for advertising and promotional phases, creating evergreen advertising materials with high-quality imaging and messaging.
• Researched competitors and provided detailed analysis on product improvement possibilities.
• Created brand style guides and messaging guidelines.

Shaped and advised marketing and brand teams to strengthen the commercial presence of the company’s products and services. Consolidated the department’s tasks and responsibilities to increase productivity and reduce costs. Worked cross-functionally with numerous teams to execute company strategies.

• Revitalized and implemented a comprehensive marketing plan to increase brand awareness and ensure best practices were followed.
• Led multiparty negotiations between management, clients, and local advertisers to maximize brand campaigns and saving an average of 12% per account.
• Established consensus among diverse New York stakeholders, resulting in a 35% increase in brand awareness and 24% in annual revenue.
• Worked cross-functionally with management and the e-commerce team to ensure the company’s goals and initiatives were efficiently executed.
• Utilized consumer insights and other research data to define target audiences and create engaging and informative campaigns.

Organized local events to improve brand awareness and increased the company’s website visitation by 110%. Joined community partnerships initiatives to establish new product collaborations and engage with social media users by answering product questions and solving sales-related issues.

• Elevated the company’s reputation to a wider customer base through brand promotions, market research, venue selection, and by building solid relationships with vendors and venue owners.
• Promoted 2 new products across the company’s social media platforms, generating hundreds of engagements within the first week and increasing webpage traffic by 12%.
• Increased sales by 38% within the first thirty days by increasing customer engagement, collecting feedback from customers, and applying changes to the sales strategy accordingly.
• Trained 3 junior employees on best selling practices and optimal brand promotion.
• Outlined new marketing strategies to meet buyer targets by developing rapport with more dealers and distributors.