Partner with various properties across the region to develop and implement occupancy strategies that deliver sustainable revenue. Direct marketing efforts to attract qualified tenants and generate brand awareness. Advise on best practices including staging of model units, pricing, promotions, applications, and lead qualification.
- Designed and implemented resident retention program that resulted in 78% of tenants renewing leases, compared to 56% in the previous year.
- Turned around property from negative to positive cash flow by improving rent collection policies and significantly reducing delinquencies.
- Achieved record 95% occupancy for 350-unit community by advertising its unique features, including an infinity pool, state-of-the-art workout facility, and multi-purpose athletic courts.
- Introduced marketing automation for 8 different properties, generating over 10,000 leads via email and social media marketing.
- Recommended pricing changes that directly contributed to a 3% growth in overall portfolio occupancy.